Just to be clear this is not your typical blog audit. It's not a long list of areas you need to check on your blog. This post is an audit on what you are doing with your blog and why. It's taking a good look at your blogging actions in addition to a blog content audit.
Are You Blogging Consistently?
Before you start complaining blogging isn't working ask yourself if you are consistent.
New bloggers especially want to see big results but have not put in the work as successful bloggers. Most successful bloggers will tell you that in the beginning they blogged consistently and frequently.
We live in a crazy world of consumerism and that includes content. Google and other search engines are constantly looking for what's next and rewards those that provide new content. Be consistent with your blogging.
Whatever frequency you choose (daily, weekly, bi-weekly or monthly) try to stick to it. You begin to see that your new content is indexed faster.
Get serious about blogging and start increasing traffic, leads and sales with your blog.
Are You Optimizing Blog Posts for Search Engines?
Not only do you want search engines to index your website you also want to show up when your target audience is looking for your topic. SEO has to be a part of every blogging strategy. It's important to review your SEO strategy in your blog content audit.
- Blog post is keyword optimized
- Optimized meta title
- Optimized meta description
- Alt tags
- Internal and external links
To make it in Googles top 10 (first page) you have to make SEO a priority. On a regular basis do an SEO review of blog posts especially low performing posts.
Check out how Neil Patel does a Technical SEO Audit
Is Your Blog Social Media Ready?
Assess your social media strategy and social media engagement in your blog content audit.
- Do you have share buttons on your blog posts?
- Do you have shareable images on your blog posts?
- Do you have Pinnable images on your blog posts with optimized description. Have 1000x1500 px pins in every post with a title and relevant image. Read more on how to use Pinterest to promote your blog.
- Are you promoting your blog posts on social media?
- Read more on how to promote your blog on social media.
Do You Write Evergreen/Cornerstone Content?
Evergreen content stays relevant and will continually appear fresh to new visitors. It can also increase traffic over time and for years to come if properly search engine optimized. Examine the type of content you post in your blog content audit.
Create content that never ages:
- Product Reviews
If the majority of your content is not evergreen have a system in place to consistently upgrade and update old blog posts. Your system should include when and how to update content and images.
Do You Review Blog Post Readability?
Are your blog posts easy to read? Evaluate your most current blog posts going back for readability in your blog content audit.
- Subheadings/Sub Title
- Bullet Points
Every now and again I will read a blog post that has a tiny spelling mistake or a grammar error that I missed on the first round of editing. Read your blog with fresh eyes later for readability and any other errors.
Are You Treating Your Blog Like a Business?
If you are serious about making money from blogging you have to treat blogging like a business.
1. What is your blog objective? What do you want to accomplish with your blog?
2. The next step in conducting a blog audit is to have a blogging process. Have a plan for blog post creation and promotion and have a plan to audit what you created (see monthly blog post audit checklist below).
When it comes to consistent blogging, batching is the way to go.
- A day for creating
- A day for editing and scheduling
- A day to create images for your blog and social media
- A day to schedule on social media
This is a four day process but it could be shortened to a day depending on how fast you write and complete the other tasks. Some bloggers break it down to weeks: a week to write, a week to create images, a week to edit and schedule on the blog and social media.
Your process depends on you and what works best for you.
I hand wrote this series of blog posts in a day as my first draft in my notebook. My second draft typing it into WordPress included more details, external links, SEO and editing. I also used Thrive Leads to add my content upgrades. After my second draft I head over to Canva to create blog images and social media images. I usually schedule the blog posts at this time. Next I will schedule social media on the the day the post is published. My process is pretty much the same every month.
Are You Forgetting to Review Your Blog Stats?
The final step is to review your blog stats on a regular basis.
Assess your analytics during your blog content audit.
I have 3 distinct target audiences: authors, professional speakers, and coaches. By reviewing my blog stats I found that authors on Instagram like my content, coaches on Facebook like my content, and professional speakers are looking for content on Google. This powerful information helps me cater non-blog content on individual social media platforms and come up with a search engine strategy for public speakers.
Use the following tools to get a clear picture of your blog stats:
- Google Analytics: top posts and top referrers
- Social Media Analytics: top posts for engagement and clicks on each platforms analytics
For a more detailed analysis read my post Quick and Easy Blog Analysis. As part of your blog content audit, review your stats weekly to get a clear picture of what's working and what's not working.
Monthly Blog Content Audit Checklist
Instead of trying to update your blog and every blog post at once create a monthly schedule and take a an hour to review and update your blog. I recommend looking at these 10 key areas.
- Annual Goals
- Media Kit
- Monthly Goals
For a detailed checklist to complete your blog content audit download the Free Blog Audit Checklist.