Many coaches either shy away from blogging or they are not doing it right and not getting the results they want. Start using your coaching blog effectively.
How can coaches use their blog to get clients?
The simple answer is to blog consistently and frequently about what matters to your niche.
When a coach blogs the right way they will see an increase in traffic, qualified leads and of course more sales.
Blogging consistently and frequently allows you to become a source to your niche, builds your credibility and shows leadership.
And signals Google you are serious about blogging and ready for traffic.
When you keep your blog updated with frequent blog posts you encourage repeat visitors. Repeat visitors help you not only build trust but gives you the opportunity to convert visitors into subscribers.
Here are 7 Steps to Blog for Coaching Clients:
Step 1 - Use Your Coaching Blog to Provide Clarity
Before you start blogging for coaching clients get clarity on what you offer and who you offer it to. There are so many coach blogs that are lifestyle blogs. Coaches talk about their family, throw in some recipes and a have a page to offer their coaching service. The blog is all over the place. It not only confuses your visitors but it confuses Google as well. Unless your coaching pertains to your lifestyle it's time for you to focus.
A successful coach blog speaks directly to your preferred client. You know your clients desires, problems, and most specifically how it relates to your offer.
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Step 2 - Research Your Coaching Niche for Your Coaching Blog
The next step is research not only your preferred client but also the terms they use to find what you offer. I recommend coming up with 52 blog ideas (52 weeks) that serve your niche.
You also want to create posts that relate to the buying cycle. Are your visitors at the research phase? What questions would they ask? Are they ready to buy? Use your blog to answer any objection they would have.
Step 3 - Use Your Coaching Blog to Let Visitors Know What You Offer
Once you are clear on what you offer, promote your offer in blog posts. What's unique about your process? Expand on each step of your process.
Share your personal experience. Most coaches end up teaching what they know. Use your blog to share your own transformation story.
Write about results. Don't be afraid to brag. Use social proof and numbers for emphasis - think testimonials and reviews. Write case studies.
Don't worry about giving away too much information. You will attract more traffic and buyers by being real, authentic and providing useful information.
Step 4 - Your Coaching Blog Should Offer Solutions
What solutions does your preferred client look for that you can provide? You can circle your own offers or branch out.
Everyone struggles with productivity and time management - how can you help your clients or potential clients manage their time? How can you help them achieve their goals?
You might notice that the majority of your clients have the same problem that you can help them solve.
My avatar Mary is coach and author. I teach authors how to market their books. Many of the "Marys" I help are also struggling with finding time to write. I could create a blog post, group program, checklist (opt-in) on how to make more time write. I can go deep with a program or shallow with a 1,500 to 3,000 word blog post.
Linda the Reiki Master is having a problem with retention. I could help set up a nurture program with email. Through my research I realize more holistic practitioners are also struggling with this issue. I could write a blog post (shallow) or go deep with an ebook or program on CRM (customer relationship management).
I could also write a series of blog posts on CRM: Benefits of CRM for Coaches, Top CRM Programs for Coaches, How to Start a CRM Program on Budget, etc.
These two topics may not be directly related to online marketing but I'm able to provide help my niche using my blog.
The best thing is you don't have to do it alone or learn a new skill to teach. You can outsource content creation.
Step 5 - Offer Content Upgrades in Your Blog Posts
Use content upgrades to grow your list. Offer relevant freebies in your blog posts in exchange for email addresses. Checklists, ebooks, quick start guide or cheat sheet are awesome options.
Bonus Blogging Tip: Create social media posts to promote your content upgrades and grow your email list.
Step 6 - Engage with Your Coaching Blog Visitors
Encourage visitors to leave comments at the end of the blog post and when they do be quick to respond.
Don't reply with a quick response. Leave a meaningful heartfelt reply. All visitors to your website are potential coaching clients or someone that will refer you.
Be respectful in your responses and show your appreciation that someone took the time to comment.
Step 7 - Start Sharing Your Blog Posts
The final step in getting more coaching clients with your coaching blog is to start sharing not only with your email list but also on social media.
Use Pinterest to Grow Your Coaching Business and the other social media platforms where your niche hangs out.
By following these steps you can start blogging for coaching clients. The first step is the most important. Before you do anything else get clear on who you serve and what you offer. With clarity research will come easy as well as blog topics.