Need some inspiration for April? Here are 40+ April Social media ideas, holidays & post ideas for content marketing. 

Tips for planning your April 2023 content marketing strategy and social media ideas.

April is the perfect time to focus on customer loyalty and engagement. Reach out to your customers, not only do you want to open communication you also want to reward them with customer only exclusives. 

Here are 29 Ultimate Social Media Tips to Increase Engagement

April Blog Topics & Categories

Here are a few of the most popular April blog post categories and topics to write about:

• Earth Day
• Easter
• Spring

Use these topics to generate April social media post ideas.

Choose an April Theme

Make your marketing easy by setting out a theme for the month. Focus on one theme a month. Use this theme to develop April social media ideas as well as blog posts and video content.

Themes streamline creation and makes creating an editorial calendar easy. You can create content, related content and images at the same time (batching) to provide cohesive and consistent branding in addition to saving time. Having a monthly theme provides structure and enables you to use templates.

A theme allows you to get readers coming back for more and keeps readers on your website with related posts. You can post and email around the theme and related aspects. For example the theme for April can be Spring Fun related posts about:

• outdoor activities - hiking, kiting, and sports, 
• indoor activities - reading, watching movies, puzzles,
• create a spring bucket list. 
• best spring vacations
• gear - clothing to wear and spring fashion,
• accessories - best accessories for spring activity
• books - books to read this spring (current, bestsellers), spring books (classic books set in spring or to be read in spring)
• food - spring comfort food, award show foods

You can create many blog posts, social media posts and email content around the monthly theme. 

Use April Hashtags

• #april 
• #april2023
• #aprilchallenge 
• #aprildays
• #aprilfavorites 
• #aprilflowers
• #aprilfools
• #aprilgoals
• #aprillove
• #aprilmood
• #aprilshowers 
• #aprilvibes

Here are 10 hashtags to use in April

• #administrativeprofessionalsday
• #earthday
• #gogreen 
• #easter
• #gettoknowyourcustomersday
• #goodfriday
• #nationalpetday2023
• #springequinox
• #stressawarenessmonth
• #takeyourkidstoworkday

Use these hashtags to come up with April social media ideas.

Celebrate April Holidays

This step is often overlooked but makes content creation easier especially for social media. Use holidays to create sales or celebrate with your followers. 

For April you can create an Earth Day - April 22 sale and offer a discount. This can be a 24-48 hour flash sale, a week long sale or even longer. 

BONUS TIP: Sale exclusives. You can make sales exclusive by only offering to previous clients, only offering to email subscribers or only offering it on a social media platform for example Instagram. 

You can also build campaigns around holidays. 

You can create a month long campaign with an April long holiday. A monthly long campaign can consists of 30 days of Stress Awareness Month, a weekly email reminder, or even creating an event around it. 

For example this April you can celebrate Earth Day by cleaning up your neighborhood or local park, planting a tree, conserve water, clean out your home of toxic materials.

Create week long campaign with a week holiday. Celebrate Administrative Professionals Week April 23 – 29 or a more relevant week long holiday. This is a great opportunity to offer a free download in your email and/or social media. You can do a survey around the topic as it relates to your business. 

And don’t forget to use daily holidays as well. Daily holidays are great to wish your followers a happy holiday or share Easter recipes, decorations and decoration tips.

Holidays are an easy way to share April social media ideas. 

Use Later, a social media scheduling tool, to manage multiple social media platforms: Instagram, Twitter, Facebook, and Pinterest. Use the Q2 Content Marketing Planner to brainstorm your April social media ideas and then schedule with Later. 

Use Templates

Templates are your best friend. Not only do they save time, they provide consistent branding which leads to brand recognition. Use templates to create images for your April social media post ideas.

Create templates for social media, blog posts, and your emails. Canva is a great tool and makes creating and using templates easy. 

My template for April will be based on my theme for April or the product I am promoting that month. I have already laid out all my promotions, themes and campaigns for the year using the 2023 Business Planner. 

Batch Create

Don’t fall into the trap of creating one post or one image at a time. Batching is more efficient and is not only more productive it helps with consistency, frequency and cohesiveness. I spend 2 days on content creation. One day for writing the posts and the another day for creating graphics for the blog and social media and scheduling. You can read about my process here. 

If you can’t be a month or two ahead try for at least 15 days. Batch create for April at least 2 weeks before. Don’t wait until April 1st to start creating. Use a tool like Canva to batch create your graphics. 

Use the 2023 Business Planner to map out your whole year and be prepared for each month. 

Read more about my blogging schedule and how to consistently create content even when you don't want to.

Make the Most out of Videos in April

Social media platforms are prioritizing video content creation for enhanced engagement and reach. Capitalize on this trend! It’s time to step in front of the camera and make video marketing central to your content marketing. Here are 3 video marketing ideas:

• You can create a series of short videos (15-30 seconds) around your theme for April
• You can do quick lives showing you celebrating and participating in April holidays. 
• Do a quick sales video of your promotion for the month or demonstrating your product. 

Comment below your video April social media ideas.

April Blog Post Ideas 

Create a series of four blog posts – one per week, and perfect for a weekly newsletter.

Use the theme you created for April to come up with blog post ideas. 

Create a free opt in content upgrade on this theme that works for your niche to add to the blog series. Use Canva to create a checklist, e-book or guide.

Then look at affiliate opportunities that’ll work with your April blog posts series, to monetize them, your newsletter and your social media.

Use Tailwind to effortlessly share your blog posts on Pinterest and maximize your April social media ideas reach. 

April Email Newsletter Ideas

In addition to sharing your April blog posts with your email subscribers you can also reach out with holiday sales. 

Use your email as a two way communication. Share what you are working on and solicit feedback. 

April presents a myriad of opportunities for content marketers to captivate their audience and drive engagement. From widely recognized holidays to more niche observances, there's no shortage of inspiration to fuel your content marketing strategy.

We've provided you with 8 April social media holidays and post ideas to ignite your creativity and help you connect with your audience on a deeper level. Whether it's Earth Day or International Dance Day, these occasions offer unique angles for storytelling and content creation.

Make the most of April and optimize your content marketing efforts, it's crucial to have a well-organized plan in place. That's where the Quarter 2 Success Kit – 90 Day Content Marketing Planner comes into play.

The Quarter 2 – 90 Day Content Marketing Planner is a valuable resource that provides you with a roadmap for success. It offers monthly themes, content ideas, social media strategies, and more, helping you streamline your efforts and achieve your goals.

Don't miss out on the opportunity to elevate your content marketing in April and beyond. Get your hands on the Q2 – 90 Day Content Marketing Planner today and unlock the potential of your campaigns.

Take advantage of these April social media holidays and post ideas to create engaging and impactful content. With the 2nd Quarter – 90 Day Content Marketing Planner by your side, you'll have the tools and resources to stay organized, inspired, and ahead of the competition.

Make this April a month to remember by leveraging the power of social media holidays and delivering compelling content that resonates with your audience. Get your Quarter 2 Success Kit – 90 Day Content Marketing Planner now and take your campaigns to new heights!