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Need some inspiration for September? Here are 40+ September social media ideas, holidays & post ideas for content marketing. 

Tips for planning your September 2023 content marketing strategy.


September is the perfect time to start planning and preparing for Holiday Sales. Start early with holiday marketing initiatives to get ahead of the competition. Begin promoting any special offers, limited-time deals, or exclusive products or services for the upcoming holiday season. Encourage customers to plan and prepare in advance by offering early-bird discounts, gift guides, or holiday-themed content that helps them make informed decisions.

Start getting your website ready for holiday sales. Read more about How to Prepare Your E-Commerce Site for Black Friday and Holiday Shopping.

September Social Media Ideas

September Blog Topics & Categories

Here are a few of the most popular February blog post categories and topics to write about:

  • Back-to-School Success
  • Fall Fashion and Style
  • Seasonal Recipes and Harvest Delights
  • Fall-themed Content and Product Launches
  • Embracing Change: Navigating the Transition
  • Holiday Planning and Preparations

Use these topics to inspire September social media ideas.

Choose a September Content Theme

Simplify your marketing efforts by adopting a monthly theme. Just like traditional magazine publishing, focusing on a theme for the month can bring organization and efficiency to your content creation process. 

By establishing a theme, you can streamline your content creation and plan an editorial calendar with ease. Batching your work allows you to create related content and visuals simultaneously, ensuring a consistent and cohesive brand presence while saving valuable time. With a clear monthly theme in mind, you can also make use of templates to further streamline your content creation process.

Not only does a theme provide structure to your content strategy, but it also helps build anticipation and engagement among your readers. By delivering a series of related posts around the theme, you can keep your audience coming back for more and encourage them to explore additional content on your website. You can also leverage the theme in your email marketing efforts, creating a cohesive experience across different platforms.

Embrace the power of a monthly theme to simplify your marketing efforts and captivate your audience with focused and engaging content. Start planning your themes today and experience the benefits of a strategic and streamlined content strategy. Use this theme to generate September social media ideas as well as blog posts and video content.

Fall-themed Content and Product Launches: Capitalize on the excitement of the approaching fall season by creating content and launching products that resonate with autumn themes. Incorporate autumnal colors, imagery, and messaging into your marketing materials to evoke the cozy and festive atmosphere of fall.

Autumn Sale: Offer discounted prices on select products or services during the fall season.

Fall Fashion Guides: Highlight your latest fall fashion collection with special promotions and discounts.

Harvest Festival Specials: Create exclusive offers or packages for customers to enjoy during local harvest festivals or community events.

Cozy Home Decor Sale: Promote discounts on cozy home decor items such as blankets, candles, and autumn-inspired accents.

Fall Outdoor Adventure Deals: Partner with outdoor adventure companies or organize your own fall-themed outdoor activities with special pricing.

Fall-themed Workshops or Classes: Offer discounted rates for fall-themed workshops or classes, such as pumpkin carving or autumn wreath making.

Halloween Treats and Discounts: Create special promotions on Halloween-themed treats, candies, or party supplies.

Fall Wellness Retreats: Organize wellness retreats or spa packages with a focus on relaxation and rejuvenation during the fall season.

Remember to tailor these promotions to your specific business and target audience, considering their preferences and interests during the fall season.

Use September Hashtags

  • #SeptemberVibes
  • #HelloSeptember
  • #SeptemberMood
  • #SeptemberFeels
  • #SeptemberGoals
  • #SeptemberInspiration
  • #SeptemberAdventures
  • #SeptemberSunsets
  • #SeptemberMemories
  • #SeptemberLove

Use these hashtags to come up with September social media ideas.

Here are 20 Hashtags to Use in September

1. #LaborDay

2. #BackToSchool

3. #FallFashion

4. #PatriotDay

5. #GrandparentsDay

6. #InternationalDayOfPeace

7. #WorldGratitudeDay

8. #WorldTourismDay

9. #FirstDayOfFall

10. #NationalCoffeeDay

11. #HobbitDay

12. #InternationalDayOfSignLanguages

13. #WorldHeartDay

14. #NationalFitnessDay

15. #NationalDaughtersDay

16. #InternationalDayOfCharity

17. #WorldRiversDay

18. #NationalFoodBankDay

19. #NationalDogWeek

20. #SelfImprovementMonth

Celebrate September Holidays

This often overlooked step can significantly simplify content creation, especially for social media. Utilizing holidays can make it easier to create engaging content and connect with your followers. 

In September, consider leveraging a specific holiday to create a promotional sale or celebrate with your audience. This could involve offering a limited-time discount, such as a 24-48 hour flash sale or a week-long sale. You can also extend the duration of the sale based on the significance of the holiday. By incorporating holiday-themed promotions, you can generate excitement, increase customer engagement, and potentially attract new customers to your brand.

Celebrate Customer Appreciation Day in September. It's a perfect opportunity to show gratitude to your customers and express appreciation for their support and loyalty. Businesses can use this day to offer special discounts, exclusive promotions, or organize customer appreciation events. By celebrating Customer Appreciation Day, you can strengthen your relationship with your customers, foster loyalty, and attract new customers through positive word-of-mouth. It's a great way to demonstrate your commitment to customer satisfaction and build a strong brand reputation.

BONUS TIP: Sale exclusives. You can make sales exclusive by only offering to previous clients, only offering to email subscribers or only offering it on a social media platform for example Facebook. 

You can also build campaigns around holidays. 

You can create a month long campaign with a September long holiday. A monthly long campaign can consists of 30 days of  Self-Care. Celebrate "National Self-Care Awareness Month." It's a perfect opportunity to promote self-care practices, emphasize the importance of mental and physical well-being, and encourage your audience to prioritize self-care in their daily lives. You can share tips, resources, and inspiration related to self-care through your content, such as blog posts, social media posts, videos, or email newsletters. 

You can also offer special promotions or discounts on products or services that promote self-care, such as wellness products, spa treatments, or self-help books. Celebrating National Self-Care Awareness Month allows you to engage with your audience on a deeper level and demonstrate your commitment to their overall well-being.

Create week long campaign with a week holiday. For September find a relevant week long holiday to your audience. Celebrate "International Week of Happiness at Work." This annual observance takes place during the last full week of September and focuses on promoting happiness, well-being, and positive workplace cultures. It's a great opportunity for businesses to engage their employees, boost morale, and foster a healthy work environment.

During the International Week of Happiness at Work, you can organize various activities and initiatives to promote happiness and well-being with your team. This can include team-building exercises, workshops on work-life balance, mindfulness sessions, recognition programs, or special events to show appreciation for your employees' contributions. Additionally, you can share content on social media or through your blog that highlights the importance of happiness at work and provides tips for creating a positive work environment.

By participating in the International Week of Happiness at Work, you can demonstrate your commitment to employee well-being, improve workplace satisfaction, and ultimately enhance productivity and performance within your organization.

This is a great opportunity to offer a free download in your email and/or social media. You can do a survey around the topic as it relates to your business. 

And don’t forget to use daily holidays as well. Daily holidays are great to wish your followers a happy holiday or to show behind the scenes how you celebrate it. 

  • Share recipes for favorite dishes served on the holiday
  • Give tips on how to decorate for the holiday
  • Offer advice on entertaining during the holiday season
  • Share photos of employees or customers celebrating the holiday
  • Run a contest related to the holiday
  • Offer a discount on products or services related to the holiday

Holidays are an easy way to share September social media ideas. 

Use Later, a social media scheduling tool, to manage multiple social media platforms: Instagram, Twitter, Facebook, and Pinterest. Use the Q3 Content Marketing Planner to brainstorm your September social media ideas and then schedule with Later. 

Get Consistent Branding with Content Marketing Templates in September

Templates are your best friend. Not only do they save time, they provide consistent branding which leads to brand recognition. 

Create templates for social media, blog posts, and your emails. Canva is a great tool and makes creating and using templates easy. 

My template for September will be based on my theme for September or the product I am promoting that month. I have already laid out all my promotions, themes and campaigns for the year using the 2023 Business Planner

Stay Organized and Ahead: Embrace Batch Creation for September’s Content Calendar

Don’t fall into the trap of creating one post or one image at a time. Batching is more efficient and is not only more productive it helps with consistency, frequency and cohesiveness. I spend 2 days on content creation. One day for writing the posts and the another day for creating graphics for the blog and social media and scheduling. You can read about my process here. 

If you can’t be a month or two ahead try for at least 15 days. Batch create for September at least 2 weeks before. Don’t wait until September 1st to start creating. Use a tool like Canva to batch create your graphics. 

Use the 2023 Business Planner to map out your whole year and be prepared for each month. 

September Blog Post Ideas 

It's time to plan your September blog series! Create a set of four blog posts, one for each week, that align with the theme you've chosen for the month. These blog posts will also serve as perfect content for your weekly newsletter. 

To enhance the value of your blog series, create a free opt-in content upgrade related to the theme. This could be a downloadable checklist, an e-book, or another valuable resource that caters to your niche audience. Utilize tools like Canva to design visually appealing and professional-looking assets.

As you publish your September blog posts, explore potential affiliate opportunities that align with the content series. This can help you monetize your blog, newsletter, and social media platforms. Consider partnering with relevant brands or products that resonate with your audience and enhance their experience.

Keep in mind your target audience's interests and preferences throughout the content creation process. Craft compelling headlines that grab attention, incorporate engaging storytelling techniques, and leverage impactful visuals to make your blog posts captivating and shareable.

By following this approach, you'll provide valuable content to your readers, build your authority within your niche, and potentially generate revenue through affiliate partnerships. Here are # blog posts for September.

Embracing Change: Tips for Personal Growth and Adaptation in September

In this blog post, explore the theme of change and personal growth as it relates to the transition into September. Discuss the significance of the changing seasons and how it can serve as a metaphor for embracing change in other areas of life. Provide practical tips and strategies for adapting to new routines, setting goals for the rest of the year, and fostering personal development during this time of transition. Share insights, inspirational stories, and actionable advice to empower your readers to make the most of the opportunities that September brings.

By focusing on personal growth and adaptation, you can provide valuable insights and guidance to your readers beyond fashion and recipes, helping them navigate the unique challenges and opportunities that the month of September presents.

Self-Care Tips for the Changing Seasons: Share self-care tips and practices to help your readers transition smoothly into the fall season. This could include suggestions for maintaining a healthy routine, managing stress, boosting immunity, or embracing self-care rituals during the cooler months. Provide practical advice and actionable steps that your audience can implement in their daily lives.

Remember to optimize your blog posts for search engines by using relevant keywords, add captivating visuals, and promote your content through social media and email newsletters to increase its reach and engagement.

Tips for Productivity and Goal Setting in the Final Quarter of the Year: Help your readers maximize their productivity and achieve their goals as the year approaches its end. Share practical tips for staying focused, setting meaningful objectives, and managing time effectively. Include strategies for overcoming procrastination and staying motivated during this time of the year.

Use Tailwind to effortlessly share your blog posts on Pinterest and maximize your September social media ideas reach. 

September Email Newsletter Ideas

In addition to sharing your September blog posts with your email subscribers you can also reach out with holiday sales. 

Here are 3 email ideas for September:

Back-to-School Tips: Share helpful tips, resources, or advice related to the back-to-school season. This can include tips for organizing study spaces, time management strategies, or recommended educational tools. Tailor the content to your target audience and offer valuable insights to help them navigate the new school year successfully.

Fall Promotion Announcement: Introduce a special fall promotion or discount in your email. Highlight the benefits, savings, or exclusive offers that customers can enjoy during the season. Create a sense of urgency by including a limited-time offer or early bird discount to encourage immediate action.

Seasonal Inspiration: Provide seasonal inspiration and ideas in your email. This could include fall-themed recipes, home decor tips, fashion trends, or outdoor activities. Share content that aligns with your brand and resonates with your audience's interests during the autumn season.

When it comes to email marketing, personalization and segmentation are key. Tailor your emails to resonate with each subscriber by addressing them by name and crafting content that speaks to their specific preferences and interests. By segmenting your audience based on demographics, behaviors, or other relevant criteria, you can deliver more targeted and relevant messages.

Include clear calls-to-action (CTAs) in your emails. Whether it's encouraging readers to visit your website, make a purchase, or take any other desired action, a well-placed and compelling CTA can drive engagement and conversions. Use actionable language and create a sense of urgency to motivate your subscribers to act.

Remember that email marketing is not just a one-way communication channel. Use your emails as an opportunity to engage in a conversation with your subscribers. Share updates on your latest projects, ask for feedback or opinions, and encourage your audience to actively participate by responding to your emails.

By implementing these strategies, you can enhance the effectiveness of your email marketing campaigns, build stronger connections with your subscribers, and drive desired actions and conversions.

Make the Most out of Videos in September

Most social media platforms are prioritizing video content, giving it increased visibility and engagement. It's time to seize this opportunity and put video marketing at the forefront of your content strategy. Get in front of the camera and leverage the power of video to enhance your content marketing efforts. Here are 3 video marketing ideas:

Intro Videos: Create a video where you introduce yourself to your audience. Share your background, expertise, and what makes you unique. This helps build a personal connection with your viewers and establishes trust and credibility.

Behind the Scenes Routine: Give your audience a glimpse into your daily or weekly routine. Show them how you manage your work, creative process, or any behind-the-scenes aspects of your business. This provides transparency and helps your viewers understand your workflow and dedication.

Event Recap Videos: If you attended or hosted an event in September, create a video recap sharing the highlights, key takeaways, and exciting moments. Include interviews, footage, or photos to make the video engaging and share valuable insights from the event.

Giveaway Announcement Videos: Use a video to announce a giveaway or contest you're running in September. Explain the details, rules, and prizes. Engage your audience by encouraging participation and creating a sense of excitement around the giveaway.

Tutorial Videos: Choose a topic relevant to your niche and create a tutorial video. Provide step-by-step instructions, tips, and demonstrations to help your viewers learn a new skill or accomplish a specific task. This positions you as an expert and adds value to your audience.

Remember to keep your videos engaging, concise, and visually appealing. Use proper lighting and audio equipment for good production quality. Promote your videos on your website, social media channels, and through email newsletters to maximize their reach and impact. You can create a series of short videos (15-30 seconds) around your theme for September. You can do quick lives showing you celebrating and participating in September holidays. Do a quick sales video of your promotion for the month or demonstrating your product. 

September offers a wealth of opportunities for creative and engaging content marketing. By tapping into the various social media holidays and observances during this month, you can spark inspiration and generate exciting post ideas that resonate with your audience.

Take advantage of the September Social Media holidays and incorporate them into your content marketing strategy. Embrace the back-to-school season, or highlight important awareness campaigns, these themes can provide a fresh and relevant perspective for your content.

Remember to plan your content in advance and create a consistent schedule to keep your audience engaged throughout the month. Utilize the 40+ September social media holidays, video, email and post ideas as a starting point for brainstorming and crafting unique and captivating content that aligns with your brand.

To further enhance your content marketing efforts, consider using the Q3 Content Marketing Planner. This comprehensive tool will help you map out your content strategy, stay organized, and maximize the impact of your September content.

So, get ready to dive into September with enthusiasm and creativity. Utilize the social media holidays, explore new ideas, and leverage the power of strategic content planning to captivate your audience and achieve your content marketing goals.

Don't miss out on this valuable opportunity to elevate your content marketing strategy. Get your Q3 Content Planner today and unlock the full potential of your September content. Take action now and pave the way for a successful and impactful quarter.

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Dwainia Grey empowers the Empowerpreneur ™ to use online marketing to successfully reach their preferred client.

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