Need some inspiration for December? Here are 40+ December Social media ideas, holidays & post ideas for content marketing.
Tips for planning your December 2023 content marketing strategy and social media ideas.
December is the perfect time to focus on holiday marketing. The holiday season presents a unique opportunity for businesses to engage with their audience, drive sales, and build brand loyalty. Here are a few key marketing strategies to consider:
1. Holiday-themed campaigns: Create festive and compelling marketing campaigns tailored to the holiday season. Offer special promotions, discounts, or limited time offers to attract customers. Use holiday-themed visuals, messaging, and storytelling to evoke emotions and capture attention.
2. Gift guides and recommendations: Develop curated gift guides or product recommendations for different demographics or specific occasions (e.g., "Gifts for Him," "Gifts for Moms," "Last-Minute Holiday Gifts"). Highlight the unique features and benefits of your products or services that make them ideal gifts.
3. Social media contests and giveaways: Run interactive contests or giveaways on social media platforms to engage your audience. Encourage user-generated content by asking customers to share holiday-themed photos, stories, or testimonials related to your brand. Offer attractive prizes or exclusive discounts as incentives.
4. Email marketing campaigns: Leverage the power of email marketing to deliver personalized and targeted holiday messages to your subscribers. Send out holiday greetings, exclusive discounts, gift ideas, and reminders about shipping deadlines. Use compelling subject lines and visually appealing email templates to capture attention.
5. Collaboration and partnerships: Consider collaborating with complementary businesses or influencers to expand your reach during the holiday season. Joint promotions, co-branded content, or affiliate partnerships can help increase visibility and attract new customers.
6. Customer appreciation and loyalty programs: Show gratitude to your customers by offering special rewards, exclusive discounts, or early access to sales. Implement a loyalty program that rewards repeat customers and encourages them to spread the word about your brand.
December Blog Topics & Categories
Here are a few of the most popular December blog post categories and topics to write about:
- Holiday Season
- Winter Fun
Use these topics to generate December social media post ideas.
Choose a December Content Theme
Make your marketing easy by setting out a theme for the month. Focus on one theme a month. Use this theme to develop December social media ideas as well as blog posts and video content.
Themes streamline creation and makes creating an editorial calendar easy. You can create content, related content and images at the same time (batching) to provide cohesive and consistent branding in addition to saving time. Having a monthly theme provides structure and enables you to use templates.
A theme allows you to get readers coming back for more and keeps readers on your website with related posts. You can post and email around the theme and related aspects. For example, the theme for December can be the holiday season and year-end festivities:
1. Holiday Traditions: Share stories and insights about various holiday traditions celebrated around the world. Highlight unique customs, festive decorations, and cultural practices associated with different holidays in December.
2. Gift Guides and Ideas: Create comprehensive gift guides catering to different interests, age groups, or demographics. Provide curated recommendations and showcase your products or services as ideal gifts for loved ones. Include budget-friendly options, DIY gift ideas, and personalized suggestions.
3. Year in Review: Reflect on the highlights, accomplishments, and milestones of the past year. Summarize key events, trends, and industry insights relevant to your niche. Share success stories, lessons learned, and future goals for the upcoming year.
4. Holiday Recipes and Food Inspiration: Share delectable holiday recipes, cooking tips, and festive food ideas. Highlight traditional dishes, seasonal flavors, and creative twists on classic recipes. Consider collaborating with food bloggers or chefs to create unique content.
5. Self-Care and Wellness: Emphasize the importance of self-care and well-being during the busy holiday season. Provide tips for managing stress, staying healthy, and maintaining a balanced lifestyle. Include recommendations for relaxation techniques, mindfulness exercises, and self-care products.
6. Holiday DIY and Crafts: Offer step-by-step tutorials for creating handmade gifts, festive decorations, or holiday-themed crafts. Encourage your audience to embrace their creativity and engage in fun DIY projects that can be shared with family and friends.
Align your content theme with your target audience's interests, preferences, and needs. Consider the values and emotions associated with the holiday season and create content that resonates with your audience during this festive time of year.
You can create many blog posts, social media posts and email content around the monthly theme.
December Hashtags for December Social Media Ideas
Here are 20 hashtags to use in December
Use these hashtags to come up with December social media ideas.
Celebrate December Holidays
This step is often overlooked but makes content creation easier especially for social media. Use holidays to create sales or celebrate with your followers.
Businesses can celebrate holidays such as Christmas, Hanukkah, Kwanzaa, or New Year's Eve in December. These holidays provide opportunities for businesses to create themed promotions, offer special deals or discounts, and engage with customers in a festive and celebratory manner.
For December you can create a Christmas sale and offer a discount. This can be a 24–48-hour flash sale, a week long sale or even longer.
BONUS TIP: Sale exclusives. You can make sales exclusive by only offering to previous clients, only offering to email subscribers or only offering it on a social media platform for example Instagram.
You can also build campaigns around holidays.
In December, businesses can celebrate the holiday season as a whole. While there are specific holidays such as Christmas, Hanukkah, and Kwanzaa that fall in December, the entire month is often associated with a sense of holiday spirit and joy. Businesses can tap into this festive atmosphere by offering holiday-themed products, hosting special events or promotions, and spreading cheer through their marketing campaigns.
One week-long holiday that businesses can celebrate in December is "National Handmade Week." This observance typically takes place during the first week of December and focuses on promoting and supporting handmade products and crafts.
Businesses can participate by showcasing and promoting their own handmade products, collaborating with local artisans or craftsmen, offering special discounts or promotions on handmade items, and organizing workshops or events to educate customers about the value of handmade products. By celebrating National Handmade Week, businesses can highlight the creativity and craftsmanship behind their products, support local artisans, and engage with customers who appreciate unique and handmade goods.
And don’t forget to use daily holidays as well. Daily holidays are great to wish your followers a happy holiday or share Christmas recipes, decorations and decoration tips.
Holidays are an easy way to share December social media ideas.
Use Later, a social media scheduling tool, to manage multiple social media platforms: Instagram, Twitter, Facebook, and Pinterest. Use the Q4 Content Marketing Planner to brainstorm your December social media ideas and then schedule with Later.
Content Marketing Planners
Plan each month in advance and get the quarterly content marketing planners.
Elevate Your Content Marketing and Create Templates for Every Occasion in December
Templates are your best friend. Not only do they save time, but they also provide consistent branding which leads to brand recognition. Use templates to create images for your December social media post ideas.
Create templates for social media, blog posts, and your emails. Canva is a great tool and makes creating and using templates easy.
My template for December will be based on my theme for December or the product I am promoting that month. I have already laid out all my promotions, themes and campaigns for the year using the 2023 Business Planner.
Efficient Content Creation: Unlock the Power of Batch Work in December
Don’t fall into the trap of creating one post or one image at a time. Batching is more efficient and is not only more productive it helps with consistency, frequency and cohesiveness. I spend 2 days on content creation. One day for writing the posts and another day for creating graphics for the blog and social media and scheduling. You can read about my process here.
If you can’t be a month or two ahead, try for at least 15 days. Batch create for December at least 2 weeks before. Don’t wait until December 1st to start creating. Use a tool like Canva to batch create your graphics.
Use the 2023 Business Planner to map out your whole year and be prepared for each month.
Read more about my blogging schedule and how to consistently create content even when you don't want to.
Make the Most out of Videos in December
Social media platforms are prioritizing video content creation for enhanced engagement and reach. Capitalize on this trend! It’s time to step in front of the camera and make video marketing central to your content marketing. Here are 5 video marketing ideas:
1. 2023 Recap: Take your audience on a journey through the highlights, milestones, and achievements of the past year. Reflect on the key moments, lessons learned, and growth experienced. Share your gratitude for their support and involvement in your journey.
2. 2024 Goals: Set the stage for the upcoming year by sharing your goals, plans, and aspirations for 2024. Discuss the exciting projects, initiatives, and changes you have in store for your audience. Encourage them to join you on this new chapter and share their own aspirations for the year ahead.
3. Review: Choose a product, service, or experience relevant to your niche and provide an in-depth review. Share your honest thoughts, opinions, and insights to help your audience make informed decisions. Whether it's a book, gadget, software, or event, provide valuable information and recommendations.
4. Unboxing: Unbox a new product or subscription box on camera and provide your audience with a firsthand experience. Share your initial impressions, showcase the features, and offer your honest review. Unboxing videos are highly popular and can generate excitement and curiosity among your viewers.
5. Behind the Scenes in December: Give your audience a sneak peek into your behind-the-scenes activities during the festive season. Share how you prepare for the holidays, decorate your workspace, or create content. Showcasing the effort and thoughtfulness behind your work can strengthen the connection with your audience and provide a personal touch.
Comment below your video December social media ideas.
December Blog Post Ideas
Create a series of four blog posts – one per week, and perfect for a weekly newsletter.
Use the theme you created for December to come up with blog post ideas.
Step into the holiday spirit with a captivating blog series tailored to the enchantment of December. Over the course of four weeks, indulge your readers with engaging content perfectly suited for their festive anticipation. Each blog post is designed to be shared in a weekly newsletter, creating a delightful journey throughout the month.
To complement your blog series, offer a free opt-in content upgrade that aligns with your niche. Whether it's a beautifully designed checklist, an insightful e-book, or an interactive resource, this content upgrade will enhance the reader's experience and provide additional value. Use Canva to create a checklist, e-book or guide.
As you engage your audience, don't overlook the potential for monetization. Explore affiliate opportunities that align with your December blog series. These partnerships can not only enhance your content but also provide a means to monetize your newsletter and social media channels.
Unleash the magic of December through this curated blog series, enticing your readers with valuable content, enticing resources, and affiliate collaborations that enhance their holiday experience. Let the festivities begin!
Here are 3 blog ideas for December:
1. Captivate Your Audience During the Festive Season - In this blog post, share valuable tips and strategies to maximize your impact during the December season. Adapt content to the holiday spirit, incorporate festive themes and visuals, and leverage the power of storytelling. Create engaging holiday-themed content across various platforms, such as social media, blogs, and videos.
2. Year-End Reflection: Celebrating Achievements and Setting Goals for the New Year: Create a reflective blog post that looks back on the highlights and accomplishments of the past year. Share personal and professional achievements, lessons learned, and how they have shaped your business.
Encourage readers to reflect on their own achievements and set goals for the upcoming year, providing tips or resources to help them with their goal-setting process.
3. Holiday Gift Ideas for Every Budget: Craft a blog post that offers a variety of gift ideas for different budgets and interests. Categorize the gift ideas based on recipients, such as "Gifts for Him," "Gifts for Her," "Gifts for Tech Lovers," and so on.
Include a mix of unique and practical gift suggestions, along with links to purchase the items. You can also provide additional tips for personalized and meaningful gift-giving during the holiday season.
December Email Newsletter Ideas
In addition to sharing your December blog posts with your email subscribers you can also reach out with holiday sales.
Use your email as a two-way communication. Share what you are working on and solicit feedback.
December presents a myriad of opportunities for content marketers to captivate their audience and drive engagement. From widely recognized holidays to more niche observances, there's no shortage of inspiration to fuel your content marketing strategy.
1. Holiday Gift Guide: Create an email that features a curated selection of products or services that make great gifts for the holiday season. Provide descriptions, images, and links to each item, along with any special offers or discounts available. This can help your subscribers find the perfect gifts and drive sales during the holiday shopping season.
2. Year in Review: Send an email that reflects on the past year and highlights some of your business's achievements, milestones, or memorable moments. Share success stories, customer testimonials, or any notable accomplishments. This email can help foster a sense of connection and gratitude with your subscribers and show them the value of being a part of your community.
3. Exclusive Holiday Promotion: Create an email that offers an exclusive holiday promotion or discount for your subscribers. This can be a limited-time offer, a special coupon code, or a bundle deal specifically for the holiday season. Make sure to highlight the savings and benefits they can enjoy by taking advantage of this exclusive offer. This can incentivize your subscribers to make a purchase and boost your holiday sales.
Make the most of December and optimize your content marketing efforts, it's crucial to have a well-organized plan in place. That's where the Quarter 4 Success Kit – 90 Day Content Marketing Planner comes into play.
The Quarter 4 – 90 Day Content Marketing Planner is a valuable resource that provides you with a roadmap for success. It offers monthly themes, content ideas, social media strategies, and more, helping you streamline your efforts and achieve your goals.
Don't miss out on the opportunity to elevate your content marketing in December and beyond. Get your hands on the Q4 – 90 Day Content Marketing Planner today and unlock the potential of your campaigns.
Take advantage of these December social media holidays and post ideas to create engaging and impactful content. With the 4th Quarter – 90 Day Content Marketing Planner by your side, you'll have the tools and resources to stay organized, inspired, and ahead of the competition.
Make this December a month to remember by leveraging the power of social media holidays and delivering compelling content that resonates with your audience. Get your Quarter 4 Success Kit – 90 Day Content Marketing Planner now and take your campaigns to new heights!