Need some inspiration for February? Here are 40+ February social media ideas and content marketing ideas, tips and tricks.
Tips for planning your February 2023 content marketing strategy.
February is the perfect time to focus on networking, relationship building and engagement.
February Blog Topics & Categories
Here are a few of the most popular February blog post categories and topics to write about:
- Gift Ideas
Choose a February Content Theme
Make your marketing easy by setting out a theme for the month. Focus on one theme a month.
Themes streamline creation and makes creating an editorial calendar easy. You can create content, related content and images at the same time (batching) to provide cohesive and consistent branding in addition to saving time. Having a monthly theme provides structure and enables you to use templates.
A theme also builds brand recognition and reader anticipation. You can post and email around the theme and related aspects. For example the theme for February can be couples related posts about:
- Date night - where to go, what to wear, what to cook
- Couples vacation - spa, weekend getaway, romantic vacation, couples resort
- Couples therapy - couples counselling
- Couple activities - couples bucket list, couples cooking classes, couples dance classes, couples games, couples massage
- Couple gift ideas
- Couple outfits, pajamas
- Books for couples to read together
You can create many blog posts, social media posts and email content around the monthly theme.
Use February Hashtags
For your February social media ideas, use Later, a social media scheduling tool, to plan, schedule, and publish your social media content in advance.
Here are 10 hashtags to use in February
Celebrate February Holidays
Holidays make content creation easier especially for social media. Use holidays to create sales or celebrate with your followers.
For February you can create a Valentines Day (February 14th) sale and offer a discount. This can be a 24-48 hour flash sale, a week long sale or even longer.
BONUS TIP: Sale exclusives. You can make sales exclusive by only offering to previous clients, only offering to email subscribers or only offering it on a social media platform for example Facebook.
You can also build campaigns around holidays.
You can create a month long campaign with a February long holiday.
Create week long campaign with a week holiday. For February find a relevant week long holiday to your audience. This is a great opportunity to offer a free download in your email and/or social media. You can do a survey around the topic as it relates to your business. February you can celebrate International Networking Week (February 6-10).
And don’t forget to use daily holidays as well. Daily holidays are great to wish your followers a happy Valentine's Day or to show behind the scenes how you celebrate it.
Canva has these great articles on how you can celebrate and promote Valentine's Day.
Content Marketing Planners
Plan each month in advance and get the quarterly content marketing planners.
Use Templates When Creating Content in February
Templates are your best friend. Not only do they save time, they provide consistent branding which leads to brand recognition.
Create templates for social media, blog posts, and your emails. Canva is a great tool and makes creating and using templates easy.
I recommend working in sprints and designating an 2-3 hours for timeboxing content creation.
My template for February will be based on my theme for February or the product I am promoting that month. I have already laid out all my promotions, themes and campaigns for the year using the 2023 Business Planner.
Batch Content Creation for February Marketing
Don’t fall into the trap of creating one post or one image at a time. Batching is more efficient and is not only more productive it helps with consistency, frequency and cohesiveness. I spend 2 days on content creation. One day for writing the posts and the another day for creating graphics for the blog and social media and scheduling. You can read about my process here.
If you can’t be a month or two ahead try for at least 15 days. Batch create for February at least 2 weeks before. Don’t wait until February 1st to start creating. Use a tool like Canva to batch create your graphics.
Use the Quarter One Content Planner to map out the first 90 days of the year.
Read more about my blogging schedule and how to consistently create content even when you don't want to.
February Blog Post Ideas
Create a series of four blog posts – one per week, and perfect for a weekly newsletter.
Use the theme you created for February to come up with blog post ideas.
Then look at affiliate opportunities that’ll work with your February blog posts series, to monetize them, your newsletter and your social media.
February Email Newsletter Ideas
In addition to sharing your February blog posts with your email subscribers you can also reach out with holiday sales. In February people expect Valentine Day sales.
You can write email exclusive content around your February theme as well.
Celebrate Valentine’s Day (January 14th) with your subscribers. Write a fun post and attach a meme.
February Video Ideas
Video is the way to go in 2023. Create short videos (15-60 seconds) for Instagram Reels and Tik Tok. It’s time to step in front of the camera and make video marketing central to your content marketing. Here are 3 video marketing ideas:
- You can do quick lives showing you celebrating and participating in February holidays.
- Do a quick sales video of your promotion for the month or demonstrating your product.
- Create a How-To video
February is the perfect month to infuse your content marketing strategy with love, creativity, and a touch of romance. With Valentine's Day and other exciting events, there are plenty of opportunities to engage your audience and spread the love.
We've shared 8 February social media and content marketing ideas to inspire your campaigns and help you stand out. From creating Valentine's-themed content to leveraging trending topics and tapping into the spirit of love and togetherness, there are endless possibilities to captivate your audience.
However, to truly make the most of February and maximize your content marketing efforts, you need a comprehensive plan that guides you through the entire first quarter. That's where the Quarter 1 Success Kit – 90 Day Marketing Planner comes in.
The Quarter 1 – 90 Day Marketing Planner is a game-changer, providing you with a roadmap to success. It offers monthly themes, content ideas, social media strategies, and more, all tailored to help you create impactful campaigns that resonate with your audience.
Don't miss out on the opportunity to elevate your content marketing in February and beyond. Get your hands on the Q1– 90 Day Marketing Planner today and unlock the potential of your campaigns.
Start the month off right by incorporating these February ideas and strategies into your content marketing. Take advantage of the 1st Quarter – 90 Day Marketing Planner to stay organized and inspired throughout the first quarter.
Make this February a month to remember with a well-planned and engaging content marketing strategy. Get your Quarter 1 Success Kit – 90 Day Marketing Planner now and set yourself up for success!