Need some inspiration for January? Here are 8 January content marketing and social media ideas, tips and tricks. 

Tips for planning your January 2023 content marketing strategy.

January is the perfect time to plan for the new year, review the last year, or focus on customer loyalty. 

January Blog Topics & Categories

Here are a few of the most popular January blog post categories and topics to write about:

• New Years Celebrations Ideas + Resolutions
• Health & Fitness
• Organization & Time Management 

Choose a January Content Theme

Make your marketing easy by setting out a theme for the month. Focus on one theme a month - think traditional magazine publishing. 

Themes streamline creation and makes creating an editorial calendar easy. You can create content, related content and images at the same time (batching) to provide cohesive and consistent branding in addition to saving time.  Having a monthly theme provides structure and enables you to use templates.

A theme allows you to get readers coming back for more and keeps readers on your website with related posts. You can post and email around the theme and related aspects. For example the theme for January can be Winter Fun related posts about:

• outdoor activities - skiing and ice skating, sledding, 
• indoor activities - reading, watching movies, puzzles,
• create a winter bucket list. 
• best winter vacations
• gear - clothing to wear and winter fashion,
• accessories - best accessories for winter activity
• books - books to read this winter (current, bestsellers), winter books (classic books set in winter or to be read in winter)
• food - winter comfort food, award show foods

You can create many blog posts, social media posts and email content around the monthly theme. 

Use January Hashtags

• #January
• #january2023
• #januaryblues 
• #januarychallenge
• #januarydays
• #januarygoals
• #januarylove
• #januarymood
• #januaryphotochallenge
• #januarytoremember
• #januaryvibes

Use Later to to plan and schedule January social media ideas in advance to ensure that your social media accounts are consistently active and engaging.

Here are 10 hashtags to use in January

• #newyeargoals 
• #wellnessgoals
• #winter2023
• #wintervibes
• #winterfun
• #2023goals
• #2023resolutions
• #martinlutherkingday
• #mlk
• #gettoknowyourcustomersday
• #healthgoals 

Celebrate January Holidays

This step is often overlooked but makes content creation easier especially for social media. Use holidays to create sales promotions or celebrate with your followers. 

For January you can create a National Trivia Day (January 4th) sale and offer a discount. This can be a 24-48 hour flash sale, a week long sale or even longer. 

BONUS TIP: Sale exclusives. You can make sales exclusive by only offering to previous clients, only offering to email subscribers or only offering it on a social media platform for example Facebook. 

You can also build campaigns around holidays. 

You can create a month long campaign with a January long holiday. A month long campaign can consists of 30 days of posts, a weekly email reminder, or even creating an event around it. 

For example this January you can celebrate National Mentoring Month with posts about mentoring in your industry

Create week long campaign with a week holiday. For January find a relevant week long holiday to your audience. This is a great opportunity to offer a free download in your email and/or social media. You can do a survey around the topic as it relates to your business. 

And don’t forget to use daily holidays as well. Daily holidays are great to wish your followers a happy holiday or to show behind the scenes how you celebrate it. 

Use Templates to Make January Content Creation Easier

Templates are your best friend. Not only do they save time, they provide consistent branding which leads to brand recognition. 

Create templates for social media, blog posts, and your emails. Canva is a great tool and makes creating and using templates easy. 

My template for January will be based on my theme for January or the product I am promoting that month. I have already laid out all my promotions, themes and campaigns for the year using the 2023 Business Planner. 

Batch Create Content and Save Time in January

Don’t fall into the trap of creating one post or one image at a time. Batching is more efficient and is not only more productive it helps with consistency, frequency and cohesiveness. I spend 2 days on content creation. One day for writing the posts and the another day for creating graphics for the blog and social media and scheduling. You can read about my process here. 

If you can’t be a month or two ahead try for at least 15 days. Batch create for January at least 2 weeks before. Don’t wait until January 1st to start creating. Use a tool like Canva to batch create your graphics. 

Use the 2023 Business Planner to map out your whole year and be prepared for each month. 

Read more about my blogging schedule and how to consistently create content even when you don't want to.

Make the Most out of Videos in January

Most social media platforms are giving extra attention to video creation. It’s time to step in front of the camera and make video marketing central to your content marketing. Here are 3 video marketing ideas:

• You can create a series of short videos (15-30 seconds) around your theme for January
• You can do quick lives showing you celebrating and participating in January holidays. 
• Do a quick sales video of your promotion for the month or demonstrating your product.

January Blog Post Ideas 

Create a series of four blog posts – one per week, and perfect for a weekly newsletter.

Use the theme you created for January to come up with blog post ideas. 

Create a free opt in content upgrade on this theme that works for your niche to add to the blog series. Use Canva to create a checklist, e-book or cheatsheet.

Then look at affiliate opportunities that’ll work with your January blog posts series, to monetize them, your newsletter and your social media.

January Email Newsletter Ideas

In addition to sharing your January blog posts with your email subscribers you can also reach out with holiday sales. In January, people expect clearance sales. 

Here are 6 Ways to Keep Sales High After the Holiday Spike.

You can write email exclusive content around your January theme as well.

Celebrate National Trivia Day (January 4th) with your subscribers. Write a fun post and attach a meme. 

Use your email as a two way communication. Share what you are working on and solicit feedback. Show behind the scenes. 

January presents a fresh start and a world of possibilities for your content marketing strategy. With the right ideas, tips, and tricks, you can kick off the new year with a bang and captivate your audience. 

We've provided you with 8 January content marketing and social media ideas to ignite your creativity and engage your followers. From leveraging New Year's resolutions to tapping into trending topics and observing relevant holidays, there are countless opportunities to shine.

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