Need some inspiration for August? Here are 40+ August social media ideas, holidays & post ideas for content marketing.
Tips for planning your August 2023 content marketing strategy.
August is the perfect time to focus on Customer Engagement. customer engagement has become a crucial aspect of successful marketing. Engaging with your audience goes beyond simply promoting your products or services – it's about building meaningful connections, fostering loyalty, and creating brand advocates.
- Foster Two-Way Communication. Encourage interaction and conversation with your audience. Respond promptly to comments, messages, and inquiries across various platforms. Actively listen to their feedback, concerns, and suggestions, and incorporate them into your business decisions.
- Personalize the Experience.Tailor your engagement efforts to each customer's preferences and behaviors. Use data analytics and customer segmentation to deliver personalized experiences, recommendations, and offers.
- Build a Community. Encourage customers to share their experiences, stories, and user-generated content related to your products or services. Host virtual events, webinars, or live Q&A sessions where they can connect with you and fellow customers.
- Offer Incentives and Rewards. Implement loyalty programs, referral programs, or exclusive perks for your most loyal customers. Show appreciation for their support by offering discounts, freebies, or early access to new products. This not only encourages repeat purchases but also turns customers into brand advocates who will actively promote your business to their networks.
- Engage with your audience on social media platforms by sharing content related to summer activities, trends, or tips.
- Encourage user-generated content (UGC) by hosting summer-themed contests or challenges.
- Collaborate with influencers or partner with complementary brands to expand your reach and promote your products or services.
August Blog Topics & Categories
Here are a few of the most popular February blog post categories and topics to write about:
International Friendship Day (first Sunday in August) #FriendshipDay #BestFriends #FriendsForever
National Watermelon Day (August 3rd) #WatermelonDay #SummerTreats #JuicyDelights
National Sisters Day (first Sunday in August) #SistersDay #SisterLove #Sisterhood
National Book Lovers Day (August 9th) #BookLoversDay #ReadingList #Bookworm
National Relaxation Day (August 15th) #RelaxationDay #SelfCareSunday #StressFree
World Photography Day (August 19th) #PhotographyDay #CaptureTheMoment #PhotoEnthusiast
Women's Equality Day (August 26th) #WomensEqualityDay #GenderEquality #EmpoweredWomen
National Beach Day (August 30th) #BeachDay #SandyToes #SeasideVibes
Back to School
In August, a marketing strategy worth focusing on is back-to-school marketing. As the summer season comes to an end, many people, particularly parents and students, are preparing for the start of the new school year. Here are some key aspects to consider for your August marketing strategy:
1. Target Back-to-School Shoppers: Tailor your marketing efforts to reach parents, students, and educators who are actively seeking products and services related to the back-to-school season. Highlight items such as school supplies, backpacks, clothing, electronics, and educational resources.
2. Create Promotions and Discounts: Offer special promotions, discounts, or bundled deals that appeal to back-to-school shoppers. Consider providing incentives such as free shipping, buy-one-get-one offers, or exclusive discounts for students or teachers.
3. Content Marketing for Back-to-School: Develop content that provides value to your target audience during this period. Create blog posts, videos, or social media content that covers topics such as back-to-school tips, organization hacks, study guides, or transitioning to a new school year. Position your brand as a helpful resource for this back-to-school audience.
4. Collaborate with Influencers or Local Schools: Partner with influencers or local schools to promote your products or services. Influencers can showcase your offerings to their engaged audience, while collaborations with schools can involve sponsorships, joint events, or providing educational materials.
5. Email Marketing Campaigns: Utilize email marketing to communicate your back-to-school offers, promotions, and valuable content to your subscribers. Segment your email list based on relevant demographics, such as parents or students, to provide targeted messaging.
By focusing on back-to-school marketing in August, you can tap into a specific audience's needs and capture their attention during this busy period. Adapt these strategies to your particular niche or industry to maximize your marketing impact.
Choose an August Theme
Simplify your marketing efforts by adopting a monthly theme for August. Embrace the approach of traditional magazine publishing where each issue revolves around a specific theme.
By incorporating themes into your content strategy, you streamline the creation process and easily plan your editorial calendar. Take advantage of batching to create content, related materials, and visuals all at once, ensuring a cohesive and consistent brand identity while saving valuable time. Having a central theme for the month provides structure and allows you to leverage templates effectively.
A theme-oriented approach not only attracts readers but also keeps them engaged. By offering related posts and content, you encourage visitors to explore more of your website, increasing their time on site and fostering a sense of connection. Utilize the chosen theme in your social media posts and email campaigns to generate even more interest and engagement from your audience.
A content theme for August can revolve around “Summer Relaxation.”
This theme encompasses the laid-back and enjoyable aspects of the summer season. It focuses on providing content that helps people unwind, enjoy leisure activities, and make the most of the remaining summer days. Here are some content ideas that fit this theme:
1. The Ultimate Guide to Summer Staycations: Share tips and recommendations for planning a memorable staycation during August. Provide ideas for local attractions, outdoor activities, and relaxation techniques that can help your audience create a rejuvenating and enjoyable experience without leaving their area.
2. Refreshing Summer Recipes to Beat the Heat: Offer a collection of refreshing and easy-to-make recipes that are perfect for hot summer days. Include ideas for cool beverages, chilled salads, frozen treats, or BBQ recipes that can be enjoyed during outdoor gatherings or family picnics.
3. Self-Care Tips for a Stress-Free Summer: Provide self-care tips and practices to help your audience relax and recharge during August. Share strategies for managing stress, promoting mindfulness, and finding balance in daily life. Include suggestions for activities like outdoor yoga, meditation, or journaling to enhance well-being.
By adopting this generic content theme, you can create engaging and relatable content that resonates with your audience's desire for summer enjoyment and relaxation. Tailor the content ideas to your specific niche or industry to make them more relevant to your target audience's interests.
Use August Hashtags
Here are 20 Hashtags to Use in August
6. #NationalWatermelonDay (August 3rd)
7. #InternationalCatDay (August 8th)
8. #BookLoversDay (August 9th)
9. #NationalRelaxationDay (August 15th)
10. #WorldPhotographyDay (August 19th)
11. #InternationalDayOfFriendship (August 30th)
Use these hashtags to come up with August social media ideas.
Use Later to schedule your social media content. The content calendar is a great place to layout your August social media ideas.
Content Marketing Planners
Plan each month in advance and get the quarterly content marketing planners.
Celebrate August Holidays
Don't overlook this crucial step that can significantly simplify your content creation process, particularly for social media. Harness the power of holidays to create enticing sales promotions or engage in festive celebrations with your followers.
By leveraging holidays in your marketing strategy, you tap into the excitement and enthusiasm surrounding these special occasions. Offering exclusive discounts or themed content can help you capture the attention and interest of your audience, leading to increased engagement and conversions. Embrace the festive spirit and make the most of holiday-themed content to connect with your followers on a deeper level.
Celebrate "National Wellness Month” in August. National Wellness Month is observed throughout the month of August and focuses on promoting overall well-being and self-care. It presents an excellent opportunity for businesses to engage with their audience and showcase products, services, or content related to health, wellness, and self-improvement. Here are some ways you can celebrate National Wellness Month:
1. Offer promotions or discounts on wellness-related products or services: Encourage your customers to prioritize their well-being by providing special offers or incentives for purchasing wellness items, booking wellness services, or participating in wellness programs during August. This can be a 24-48 hour flash sale, a week long sale or even longer.
2. Share educational content on wellness topics: Create blog posts, social media content, or videos that provide tips, advice, or resources for improving physical, mental, or emotional well-being. Offer insights into healthy habits, stress management techniques, fitness routines, or mindfulness practices.
3. Organize wellness challenges or events: Host virtual or in-person wellness challenges, workshops, or webinars to engage with your audience and encourage them to prioritize their wellness goals. These could include fitness challenges, meditation sessions, nutrition workshops, or wellness seminars.
4. Collaborate with wellness influencers or experts: Partner with influencers or wellness professionals in your industry to co-create content, host live sessions, or promote wellness-related products or services. Their expertise and influence can help expand your reach and credibility in the wellness space.
By aligning your business with National Wellness Month, you can demonstrate your commitment to promoting a healthy lifestyle and build positive brand associations with well-being and self-care. Remember to tailor your approach to your specific industry and target audience, keeping their wellness needs and interests in mind.
BONUS TIP: Sale exclusives. You can make sales exclusive by only offering to previous clients, only offering to email subscribers or only offering it on a social media platform for example Pinterest.
You can create a month long campaign with an August long holiday. A monthly long campaign can consists of 30 days of Family Fun. August is "National Family Fun Month." This observance encourages families to spend quality time together and create lasting memories. It presents an opportunity for businesses to promote products, services, and activities that cater to families and emphasize the importance of bonding and enjoyment. Here are some ways you can celebrate National Family Fun Month in August:
1. Create family-oriented promotions: Offer discounts or special packages for family-friendly products or services. This can include family meal deals at restaurants, discounted admission tickets to amusement parks or zoos, or discounted rates for family-friendly activities such as mini-golf, bowling, or movie nights.
2. Host family-centered events: Organize events or activities that bring families together. This can include outdoor picnics, sports tournaments, art and craft workshops, or live entertainment suitable for all ages. Consider collaborating with other local businesses to create a community-wide celebration of National Family Fun Month.
3. Share family-friendly content: Create blog posts, videos, or social media content that provides ideas and inspiration for family activities, games, recipes, or DIY projects. Encourage your audience to share their favorite family traditions or moments using a dedicated hashtag.
4. Collaborate with family influencers or bloggers: Partner with influencers or popular family bloggers to create sponsored content or joint campaigns that promote your brand's offerings as part of National Family Fun Month. Their reach and engagement with family-focused audiences can help amplify your message.
By celebrating National Family Fun Month, businesses can position themselves as supporters of family values and advocates for creating joyful experiences for all generations. Remember to tailor your approach to your specific industry and target audience, considering the unique needs and interests of families.
Plan a compelling week-long campaign centered around a relevant holiday that resonates with your audience in August.
You can celebrate in August "National Simplify Your Life Week." This observance, typically observed during the first week of August, encourages individuals to declutter, organize, and simplify various aspects of their lives. It presents an opportunity for businesses to offer products, services, and content that promote simplicity, productivity, and stress reduction. Here are some ways you can celebrate National Simplify Your Life Week:
1. Offer organizing products or services: Highlight products or services that help customers simplify and declutter their living spaces, such as storage solutions, organizing tools, or professional organizing services. Provide tips and recommendations for streamlining routines and creating an organized environment.
2. Share productivity and time management tips: Create blog posts, videos, or social media content that offer practical advice for managing time effectively, prioritizing tasks, and simplifying daily routines. Provide resources, such as printable planners or digital productivity tools, that can assist customers in simplifying their schedules.
Here is a perfect example of a post you want to write and share: Your Website Is Way Too Confusing: Simplify Your Website With The KISS Rule
3. Host virtual workshops or webinars: Organize virtual workshops or webinars that focus on simplifying different aspects of life, such as simplifying finances, decluttering digital spaces, or adopting minimalist principles. Invite experts or guest speakers to share insights and practical tips during these events.
4. Create special offers or discounts: Offer limited-time promotions or discounts on products or services that align with the theme of simplifying and decluttering. This can include discounts on digital organizing apps, minimalist-inspired home decor items, or online courses on simplifying different areas of life.
5. Conduct a survey: National Simplify Your Life Week is the perfect occasion to engage with your customers through a survey that aligns with the theme of simplifying and decluttering. Conducting a survey allows you to gain valuable insights into your customers' needs, preferences, and pain points, while also encouraging them to reflect on their own lives and find ways to simplify. Show your appreciation to your customers by sharing the survey findings with them. Provide a summary of the key insights and how you plan to address their concerns or suggestions. This not only demonstrates transparency but also strengthens the connection between your brand and your customers.
By celebrating National Simplify Your Life Week, businesses can position themselves as valuable resources in helping customers reduce stress, increase efficiency, and achieve a sense of calm and simplicity in their lives. Adapt your approach to your specific industry and target audience, emphasizing how your products or services can contribute to a simplified and organized lifestyle.
This presents a golden opportunity to engage your followers by offering them a valuable free download through email or social media. Leverage the power of a week-long holiday to create a memorable and impactful campaign that strengthens your connection with your audience.
And don’t forget to use daily holidays as well. Daily holidays are great to wish your followers a happy holiday or to show behind the scenes how you celebrate it.
- Share recipes for favorite dishes served on the holiday
- Give tips on how to decorate for the holiday
- Offer advice on entertaining during the holiday season
- Share photos of employees or customers celebrating the holiday
- Run a contest related to the holiday
- Offer a discount on products or services related to the holiday
Holidays are an easy way to share August social media ideas.
Harness the Power of Templates in Your August Content Marketing
Utilizing templates can be a game-changer. Not only do they save you valuable time, but they also ensure a consistent brand image, leading to enhanced brand recognition.
Consider creating templates for your social media posts, blog articles, and email newsletters. Canva is an excellent tool that simplifies the process of creating and utilizing templates, making it accessible and efficient.
When it comes to August, align your template design with the specific theme or product you are promoting during that month. By referring to your pre-planned promotions, themes, and campaigns outlined in the 2023 Business Planner, you can stay organized and maintain a cohesive marketing strategy throughout the year.
Streamline Your Workflow and Harness the Benefits of Batch Creation in August
Avoid the common pitfall of creating individual posts or images one by one. Embrace batching as a more efficient and productive approach that fosters consistency, frequency, and cohesiveness in your content. In my content creation process, I dedicate two days to the task. One day is allocated for writing the posts, while another day is dedicated to creating graphics for the blog and social media, as well as scheduling them. You can find more details about my process in this article [link to the article].
If being a month or two ahead seems challenging, strive for a minimum of 15 days. Start batch creating content for August at least two weeks in advance. Avoid waiting until August 1st to begin the creation process. Utilize tools like Canva to efficiently produce and organize your graphics.
Make use of the 2023 Business Planner to outline your entire year, ensuring preparedness for each month's content creation and marketing efforts. By following this systematic approach, you can streamline your workflow, enhance productivity, and achieve greater success in your content strategy.
August Email Newsletter Ideas
In addition to sharing your August blog posts with your email subscribers you can also reach out with holiday sales.
Here are three email ideas tailored for the month of August:
August Updates and Exclusive Offers: Send an email to your subscribers highlighting any new updates, developments, or exciting news related to your business. This can include new products or services, upcoming events or promotions, or any other relevant updates. Additionally, offer exclusive discounts or special offers for your subscribers to create a sense of exclusivity and reward their loyalty.
Summer Tips and Inspiration: As August is typically associated with summer, provide your subscribers with valuable tips, advice, or inspiration related to enjoying the season. This can include summer-themed recipes, outdoor activity recommendations, travel tips, or self-care suggestions. Make your email content engaging and visually appealing to capture the essence of summer.
Back-to-School Essentials: With the back-to-school season approaching in August, cater to the needs of parents, students, or educators by offering a curated list of essential products, helpful resources, or useful tips. Provide recommendations for school supplies, organization tools, educational resources, or time management techniques. Tailor the content based on your target audience and their specific needs during this time.
Use your email as a two way communication. Share what you are working on and solicit feedback. Personalize your emails, use compelling subject lines, and include clear calls-to-action to encourage engagement and conversion. Keep your email content concise, visually appealing, and relevant to your audience's interests.
Make the Most out of Videos in August
Social media platforms are currently prioritizing video content more than ever before. This presents a golden opportunity for you to step in front of the camera and make video marketing the centrepiece of your content strategy. Here are 4 video marketing ideas:
1. Behind the Scenes: Showcase the tools you use in your creative process or business operations. Give your audience an exclusive peek into the software, equipment, or apps that contribute to your success. Highlight how these tools enhance your productivity and streamline your workflow.
2. Livestream: Host a live session where you interact with your audience in real-time. This can be a Q&A session, a live tutorial, a virtual event, or even a behind-the-scenes look at an upcoming project or event. Engage with your viewers, answer their questions, and provide valuable insights or demonstrations related to your niche.
3. Product Review: Choose a relevant product in your industry and create an honest review video. Share your experiences, demonstrate the features and benefits, and provide an unbiased opinion. Be sure to highlight how the product can be useful to your audience and how it aligns with their needs or interests.
4. FAQ (Frequently Asked Questions): Compile a list of common questions you receive from your audience or customers and create a video where you address and answer those questions. This can help provide clarity, address concerns, and establish yourself as an authority in your field. Consider categorizing the questions to make the video more organized and easily digestible.
You can create a series of short videos (15-30 seconds) around your theme for August
You can do quick lives showing you celebrating and participating in August holidays.
Do a quick sales video of your promotion for the month or demonstrating your product.
Comment below your video August social media ideas.
August Blog Post Ideas
Introducing a blog series tailored to your audience's interests and needs is a fantastic way to engage your readers and create valuable content.
Determine your August theme: Reflect on the theme you've chosen for August and brainstorm blog post ideas that align with it. Consider the interests, challenges, and aspirations of your target audience, and tailor your content to meet their needs.
Craft engaging blog posts: Create four blog posts, one for each week of August, that provide valuable insights, tips, and resources related to your chosen theme. Incorporate personal anecdotes, expert advice, and compelling storytelling techniques to make your content relatable and engaging.
Here are 3 blog post ideas:
Summer Travel Destinations: Uncover Hidden Gems: Write a blog post highlighting unique and lesser-known travel destinations that are perfect for summer getaways. Provide detailed information about each location, including attractions, activities, and tips for making the most of the visit. Include beautiful imagery and personal anecdotes to captivate your readers' interest and inspire them to explore new places.
Back-to-School Organization Tips for Parents and Students: Help parents and students prepare for the upcoming school year with a blog post focused on organization tips and strategies. Provide practical advice on organizing school supplies, creating schedules, managing assignments, and maintaining a productive study environment. Include helpful resources, such as printable planners or organization tools, to support your readers' organizational efforts.
Wellness Tips for Summer Self-Care: Compose a blog post that focuses on self-care and wellness during the summer season. Share tips and strategies for staying healthy, maintaining a balanced lifestyle, and nurturing overall well-being amidst the summer heat. Include suggestions for outdoor activities, mindful practices, skincare routines, and ways to stay hydrated and energized. Emphasize the importance of self-care and provide actionable steps that readers can incorporate into their daily lives.
Encourage audience participation to foster a sense of community and engagement by encouraging readers to share their own experiences, tips, or stories related to the theme in the comments section. This interactive approach helps to build a loyal and active readership.
Create content upgrades and offer a free opt-in content upgrade that complements your blog series and provides additional value to your readers. This could be a checklist, an e-book, a template, or any other resource that aligns with your niche and the theme of your blog series. Canva is a great tool to design visually appealing and user-friendly content upgrades.
Explore affiliate opportunities and look for relevant affiliate opportunities that align with your August blog post series. These partnerships can help you monetize your blog, newsletter, and social media channels by promoting products or services that resonate with your audience. Ensure that the affiliate offerings are genuinely beneficial and add value to your readers.
By following this strategy, you can create a compelling blog series for August that not only resonates with your target audience but also provides them with valuable insights and resources. Remember to prioritize engagement, personalization, and monetization opportunities to maximize the impact of your content.
August is a month full of exciting opportunities to engage your audience and create compelling content. With the help of the 40 August social media holidays, video, email and post ideas, you have a wide range of topics and themes to explore in your content marketing strategy. From national holidays to fun observances, there's something for everyone.
To make the most of your August content marketing, here are some valuable tips to keep in mind:
1. Align with your audience: Understand the interests and preferences of your target audience. Tailor your content to resonate with their needs, challenges, and aspirations.
2. Plan ahead: Use a content planner, like the Q3 Content Planner, to map out your August content in advance. This will ensure a consistent flow of engaging content throughout the month.
3. Be creative: Experiment with different content formats such as videos, infographics, or podcasts. Mix educational content with entertaining and inspirational pieces to keep your audience engaged.
4. Leverage social media holidays: Take advantage of the August social media holidays and observances to create timely and relevant content. Use these occasions to spark conversations, run promotions, or share valuable insights with your audience.
Now is the perfect time to get organized and plan your content for August. Don't miss out on the Q3 Content Planner, a valuable resource that will assist you in mapping out your content strategy for the entire quarter. With the planner's guidance, you can stay focused, consistent, and ahead of the game in delivering impactful content to your audience.
Start planning your August content marketing strategy today and watch your engagement and audience growth soar. Together, let's make this quarter a remarkable success!
Click here to grab your Q3 Content Planner and unlock your content marketing potential.