Need some inspiration for July? Here are 40+ July social media ideas, holidays & post ideas for content marketing. 

Tips for planning your July 2023 content marketing strategy.

For your July content marketing strategy, July is the perfect time to focus on local events and partnerships:

• Explore opportunities to participate in local events, sponsorships, or partnerships that are relevant to the summer season.
• Collaborate with local businesses or organizations to cross-promote each other's offerings or host joint events.
• Consider hosting or sponsoring summer-themed workshops, webinars, or meetups to engage with your target audience in a more personalized way.
• Use these local events to come up with social media post ideas.

July Blog Topics & Categories

Here are a few of the most popular July blog post categories and topics to write about and include in your July content marketing:

• Fourth of July Celebrations
• Summer Sales and Promotions
• Outdoor Activities and Travel
• Health and Wellness
• Family and Back-to-School

Use these topics to inspire July social media ideas.

Choose a July Content Theme

Simplify your content marketing efforts by establishing a theme for the month of July. By focusing on one central theme, you can streamline your content creation process and easily plan your editorial calendar. Use this theme to generate July social media ideas as well as blog posts and video content.

Having a theme in place allows you to create various types of content, including blog posts, social media updates, and images, all at once. This batching approach not only saves you time but also ensures that your content maintains a cohesive and consistent brand identity.

Moreover, a monthly theme provides structure to your marketing strategy. It allows you to leverage templates and predefined formats, making it easier to create content that aligns with your chosen theme. This consistency in messaging and visuals helps build brand recognition and keeps your audience eagerly anticipating your next piece of content.

Don't limit your theme to just your blog or social media posts. Extend it to your email marketing as well. Craft emails that revolve around the theme and its related aspects, offering additional value and engagement to your subscribers.

By adopting a themed approach to your marketing efforts in July, you can streamline your content creation, enhance your brand recognition, and keep your audience captivated and eager for what you have to share.

A content theme for July can revolve around “Summer Fun”:

• Create summer-themed marketing campaigns that align with the interests and needs of your target audience during this season.
• Offer special discounts, promotions, or limited-time offers that are specific to the summer months.
• Incorporate summer-related visuals, messaging, and calls-to-action in your marketing materials to create a sense of excitement and urgency.
• Capitalize on the summer season by offering exclusive discounts, summer bundles, or seasonal product launches.
• Create a sense of urgency by emphasizing limited availability or time-sensitive offers.
• Use summer-related visuals and messaging to evoke a sense of fun, relaxation, and enjoyment.

For your July social media ideas, use Later, a social media scheduling tool, to plan, schedule, and publish your social media content in advance.

Use July Hashtags

• #JulyVibes
• #JulyFun
• #JulyInspiration
• #JulyAdventures
• #JulySunshine
• #JulyMood
• #JulySummer
• #JulyCelebrations
• #JulyFavorites
• #JulyMemories

Here are 20 Hashtags to Use in July

1. #IndependenceDay

2. #4thofJuly

5. #Fireworks

6. #SummerFest

7. #BeachLife

8. #SummerVibes

9. #SunsetLovers

10. #VacationMode

11. #FamilyTime

12. #BBQParty

13. #RedWhiteBlue

14. #SummerSale

15. #TravelJuly

16. #Staycation

17. #SummerReading

18. #HotSummerDays

19. #PoolParty

20. #GrillingSeason

Use these hashtags to come up with July social media ideas.

Learn how to create a social media content calendar on Later.com

Celebrate July Holidays

Don't underestimate the power of leveraging holidays in your content creation, especially when it comes to social media. Holidays provide excellent opportunities to create sales promotions or celebrate special occasions with your followers.

By aligning your content with relevant holidays, you can tap into the existing excitement and engagement surrounding those events. Whether it's a national holiday, a cultural celebration, or even a fun and quirky observance, incorporating holiday-themed content can help you connect with your audience on a deeper level.

Consider running special promotions or discounts during holiday periods to incentivize your followers and attract new customers. This could be a limited-time flash sale, a holiday-themed bundle offer, or exclusive deals reserved for your loyal audience.

Additionally, don't forget the power of storytelling and creating engaging content that resonates with the holiday spirit. Share heartwarming stories, fun traditions, or creative ideas related to the holiday to captivate your audience and encourage them to join in the celebration.

For July you can celebrate National Ice Cream Day. This holiday typically falls on the third Sunday of July and presents an opportunity for businesses to engage with their audience and promote their products or services in a fun and lighthearted way. Here are a few ideas for businesses to celebrate National Ice Cream Day:

1. Offer Special Deals: Create limited-time offers or discounts on ice cream-related products or services to attract customers. This can be a 24-48 hour flash sale, a week long sale or even longer. 

2. Collaborate with Local Ice Cream Shops: Partner with a local ice cream parlor or vendor to offer joint promotions or giveaways.

3. Create Social Media Content: Share mouthwatering images or videos of ice cream treats and ask followers to share their favorite flavors or experiences.

4. Host an Ice Cream Social: Organize an event or virtual gathering where customers can enjoy ice cream samples, participate in games or contests, and connect with your brand.

5. Support a Charitable Cause: Tie your ice cream-related promotions to a charitable cause by donating a portion of sales to a local charity or hosting a fundraising event.  

Remember to align your celebration with your brand's identity and target audience. By embracing a fun and universally loved treat like ice cream, businesses can generate excitement, engage with customers, and drive sales during the month of July.

BONUS TIP: Sale exclusives. You can make sales exclusive by only offering to previous clients, only offering to email subscribers or only offering it on a social media platform for example Instagram. 

You can also build campaigns around holidays. 

You can create a month long campaign with a July long holiday. A monthly long campaign can consists of 30 days of Picnics. July is National Picnic Month and this month-long celebration encourages people to embrace the summer season and enjoy outdoor picnics with family and friends. You can participate in this holiday by incorporating picnic-themed promotions, activities, or events. Here are a few ideas on how you can celebrate National Picnic Month in July:

1. Picnic-themed Promotions: Offer discounts or special offers on products or services that are popular for picnics, such as picnic baskets, blankets, portable grills, or outdoor games.

2. Picnic Recipe Sharing: Share picnic-friendly recipes and food ideas on your website or social media platforms. Encourage your audience to try these recipes and share their picnic experiences using a dedicated hashtag.

3. Picnic Giveaways: Organize a picnic-themed giveaway where participants have a chance to win picnic essentials, such as a picnic basket, blankets, or a gift card to a local food market.

4. Outdoor Picnic Events: Host a community picnic event or partner with local parks or outdoor venues to organize a picnic gathering. Include activities like live music, games, or food tastings to make it a memorable experience.

5. Picnic-themed Social Media Campaigns: Create engaging content around the concept of picnics, including beautiful picnic setups, picnic tips and hacks, or stories of memorable picnics. Encourage your followers to share their own picnic moments using your branded hashtag.

Remember to align your celebrations with your brand's identity and target audience. National Picnic Month provides a great opportunity to engage with your customers, promote outdoor-related products or services, and create a sense of community during the summer season.

Create week long campaign with a week holiday such as National Parks and Recreation Week. This annual celebration, typically held during the second or third week of July, aims to promote and appreciate the importance of parks, recreation, and outdoor activities. You can participate in this holiday by organizing events, offering special promotions, or raising awareness about the benefits of parks and recreation. Here are a few ideas on how you can celebrate National Parks and Recreation Week:

1. Partner with Local Parks or Recreation Centers: Collaborate with nearby parks or recreation centers to host joint events, workshops, or outdoor activities that highlight the importance of outdoor recreation.

2. Promote Outdoor Gear and Equipment: Offer discounts or special offers on outdoor gear and equipment, such as camping gear, hiking accessories, or sports equipment, to encourage people to get outside and enjoy nature.

3. Organize Nature-themed Contests or Giveaways: Hold contests or giveaways that encourage people to share their favorite outdoor activities, nature photos, or stories related to their experiences in parks and recreation areas.

4. Host Educational Workshops or Webinars: Offer workshops or webinars on topics such as wildlife conservation, outdoor safety, or nature photography. These educational sessions can help raise awareness about the importance of preserving and enjoying natural spaces.

5. Volunteer or Clean-up Initiatives: Organize volunteer efforts or clean-up events in local parks or natural areas to demonstrate your commitment to environmental stewardship and community engagement.

For July find a relevant week long holiday to your audience. This is a great opportunity to offer a free download in your email and/or social media. You can do a survey around the topic as it relates to your business.  Just remember to tailor your celebrations to align with your brand's values and target audience. National Parks and Recreation Week provides an excellent opportunity for businesses to showcase their commitment to outdoor activities, environmental conservation, and community involvement.

And don’t forget to use daily holidays as well. Daily holidays are great to wish your followers a happy holiday or to show behind the scenes how you celebrate it. 

• Share recipes for favorite dishes served on the holiday
• Give tips on how to decorate for the holiday
• Offer advice on entertaining during the holiday season
• Share photos of employees or customers celebrating the holiday
• Run a contest related to the holiday
• Offer a discount on products or services related to the holiday

Holidays are an easy way to share July social media ideas.

Use Templates to Boost Your July Content Marketing Strategy

Templates are incredibly valuable. They not only save time but also ensure consistent branding, which plays a crucial role in building brand recognition. Take advantage of templates for your social media posts, blog articles, and emails. Canva is an excellent tool that simplifies the creation and utilization of templates.

For the month of July, develop a template that aligns with your July theme or the product you're promoting. By planning in advance, you can stay organized and have a clear vision for your promotions, themes, and campaigns throughout the year. Utilize resources like the 2023 Business Planner to map out your strategies and streamline your processes. With well-designed templates and a strategic approach, you can enhance your productivity and maintain a cohesive brand image in July and beyond.

Save Time and Stay Ahead: Embrace Batch Creation for July’s Content

Avoid the pitfall of creating individual posts or images one by one. Batching your content creation process is not only more efficient but also boosts productivity, consistency, frequency, and cohesiveness. Personally, I allocate two days for content creation: one day for writing posts and another day for crafting graphics, both for my blog and social media, as well as scheduling. You can find more details about my process here. 

If you can't work too far ahead, aim for at least a 15-day buffer. Start batch creating content for July at least two weeks in advance. Don't wait until July 1st to kickstart your creation process. Leveraging tools like Canva can streamline your graphics creation during batching sessions. 

To stay organized and well-prepared for each month, I recommend utilizing the 2023 Business Planner. It allows you to map out your entire year, ensuring you're equipped for the unique demands of each month. By following this approach, you can optimize your content creation workflow, maintain consistency, and effectively plan ahead for the month of July.

Read more about my blogging schedule and how to consistently create content even when you don't want to.

Make the Most out of Videos in July

Social media platforms are placing greater emphasis on video content. Now is the perfect opportunity to take center stage and make video marketing a core component of your content strategy. Here are video marketing ideas to consider in July:

1. Latest Challenge Videos: Create a video showcasing your participation in the latest challenge or trend that is relevant to your niche or industry. Share your experience, tips, and lessons learned during the challenge.

2. Behind the Scenes Office Tour: Take your audience on a virtual tour of your office or workspace. Share insights into your daily operations, introduce your team members, and provide a glimpse into your work environment. This personal touch can help foster a stronger connection with your audience.

3. How-To Videos: Share valuable knowledge and expertise by creating instructional how-to videos related to your industry. Demonstrate step-by-step processes, provide helpful tips, and offer practical advice to help your audience solve common problems or learn new skills.

4. Review Videos: Select a product, service, or book that is relevant to your audience and create a video review. Share your honest opinion, highlight key features or benefits, and provide recommendations. Your audience will appreciate your insights when making purchasing decisions.

5. Create a Series of Short Videos: Develop a series of engaging and concise videos, lasting between 15 to 30 seconds, that revolve around your July theme. These bite-sized videos can capture attention, deliver key messages, and generate excitement among your audience.

6. Showcase Celebrations and Holiday Participation: Go live on social media to share moments of celebration and actively participate in July holidays. Share your enthusiasm, engage with your audience in real-time, and create a sense of connection. These live videos can foster authenticity and build stronger relationships with your viewers.

7. Quick Sales or Product Demonstration Videos: Craft quick sales videos highlighting your monthly promotion or showcasing the unique features and benefits of your products. These concise videos can pique interest, drive conversions, and effectively communicate the value of your offerings.

Create a list of social media ideas for July.

By embracing video marketing, you can leverage the visual appeal and engaging nature of videos to captivate your audience, convey your brand message effectively, and stand out from the competition in July and beyond.

July Blog Post Ideas 

Develop a weekly blog post series consisting of four posts, aligning with your July theme and ideal for a weekly newsletter.

Utilize the July theme you created as inspiration for generating engaging blog post ideas. Ensure each post contributes to the overall theme and provides value to your target audience. Here are 3 blog ideas for the month of July:

Fun Outdoor Activities to Enjoy This Summer: Share a list of exciting outdoor activities that your audience can engage in during the summer season. Include ideas such as hiking trails, beach outings, camping spots, or water sports. Provide tips, recommendations, and safety precautions to make the most of these activities.

Exploring Sustainable Travel: Eco-Friendly Destinations for Your Summer Getaway: Highlight eco-friendly travel destinations that align with sustainable practices. Discuss locations that offer eco-conscious accommodations, promote responsible tourism, and provide opportunities for engaging with nature and local communities. Include tips on reducing environmental impact while traveling and showcase the positive effects of sustainable tourism.

This blog idea taps into the growing interest in sustainable travel and appeals to environmentally conscious individuals seeking unique and eco-friendly vacation options. Provide insights into lesser-known destinations, sustainable travel tips, and suggestions for eco-friendly activities that can inspire your readers to make responsible choices while enjoying their summer adventures.

Embracing Self-Care: Your Guide to a Refreshing Summer Break: Focus on the importance of self-care during the summer months. Share tips and ideas for rejuvenating activities, such as mindfulness exercises, spa treatments, outdoor yoga, or self-reflection practices. Encourage your readers to prioritize their well-being and make the most of their summer break.

Enhance the blog series by creating a valuable content upgrade related to the theme. This can take the form of a checklist, e-book, or any other content format that suits your niche. Utilize tools like Canva to design visually appealing and informative content upgrades.

Explore potential affiliate opportunities that align with your July blog post series. Identify products, services, or resources that complement your content and can be promoted to monetize your blog, newsletter, and social media. This can include affiliate partnerships or sponsored content.

Always share your July blog posts on Pinterest. Pinterest provides the perfect opportunity to showcase your blog content and attract a wider audience.

• Create eye-catching pins featuring captivating visuals and compelling headlines.
• Use keyword-rich descriptions to optimize your pins for searchability, ensuring they reach the right audience.
• Post to relevant boards and group boards to categorize and organize your content, making it easily discoverable.
• Engage with the Pinterest community by repinning and liking other inspiring content, growing connections and driving traffic back to your blog.

Pinterest offers a powerful avenue to promote and amplify your July blog posts, helping you reach new readers who are eager to explore and engage with your content.

By incorporating these strategies, you can create a cohesive and engaging blog post series, provide additional value through content upgrades, and explore monetization opportunities through strategic affiliate partnerships.

July Email Newsletter Ideas

In addition to sharing your July blog posts with your email subscribers you can also reach out with holiday sales. 

Here are 3 email ideas for the month of July:

Summer Special: Exclusive Discounts and Offers Inside!: Create an email to announce a special summer promotion or discount for your products or services. Encourage your subscribers to take advantage of the limited-time offer, emphasizing the value and savings they can enjoy during the summer season. Include a clear call-to-action and a sense of urgency to drive conversions.

Get Inspired: Our Top Picks for Summer Reads: Curate a list of recommended books that are perfect for summer reading. Share brief descriptions and reviews of each book, highlighting genres such as fiction, self-improvement, or beach reads. Consider including a call-to-action to purchase the books or join a summer reading challenge or book club.

Summer Fun: Exciting Events and Activities in Your Area: Send an email showcasing upcoming events, festivals, or activities happening in your subscribers' local area during July. Provide details about popular summer events, outdoor concerts, art exhibitions, or community gatherings. Encourage your subscribers to get involved and enjoy the vibrant summer atmosphere.

Use your email as a two way communication. Share what you are working on and solicit feedback. Personalize the emails and segment your audience if possible and use A/B testing for subject lines. 

July presents a multitude of opportunities to infuse your content marketing strategy with creativity and relevance. By tapping into the abundance of social media holidays and post ideas available, you can engage your audience, increase brand visibility, and drive engagement.

With over 40 July social media holidays, video, email, and post ideas, I hope this wealth of inspiration will fuel your content creation. 

As you plan your July 2023 content marketing strategy, keep in mind the importance of aligning your content with your brand values and target audience preferences. Craft engaging and compelling posts that speak directly to your followers, providing value, entertainment, and a sense of connection.

To further streamline your content planning and ensure a successful quarter ahead, consider investing in the Quarter 3 Success Kit – 90 Day Content Marketing Planner. This comprehensive tool is designed to help you stay organized, maximize productivity, and unleash your creativity. With customizable templates, goal tracking, and strategic planning features, the Quarter 3  – 90 Day Content Marketing Planner is your secret weapon for a successful content marketing strategy.

Don't miss out on the opportunity to make the most of July's social media holidays and post ideas. Start planning and creating your content now, and watch your engagement and reach soar to new heights. Take the first step towards a successful Q3 by grabbing your copy of the Q3  – 90 Day Content Marketing Planner today!

Remember, strategic planning and thoughtful execution are the keys to achieving your content marketing goals. Embrace the power of timely and relevant content, and watch your brand thrive in the digital landscape.