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Are you ready to propel your coaching business to new heights of success? Introducing the transformative power of the 12 Week Hustle for Coaches – your roadmap to amplified growth within a compact time frame. This dynamic approach leverages the power of the 12 Week Year by Brian Moran and Michael Lennington, propelling your coaching venture to unparalleled achievements.


Running a successful coaching business requires consistent effort, strategic planning, and a focus on continuous growth. Use The 12 Week Hustle for Coaches Workbook to accelerate your coaching business growth and achieve remarkable results.

Learn how I use the 12 Week Year for business and created the 12 Week Hustle Workbook to get more done in less time and accomplish big goals.
10 Steps to a Winning Coaching Business Strategy

Step 1 – Coaching Business Strategy - Set Clear Business Growth Goals

To implement the 12 Week Hustle for your coaching business, start by defining clear and measurable goals. Determine what you want to achieve within the 12-week period, whether it's increasing client bookings, generating more revenue, expanding your client base, or launching new programs. Setting specific objectives will provide direction and help you track your progress effectively.

Step 2 – Coaching Business Strategy – Create a Comprehensive Business Growth Plan

The 12 Week Hustle for Coaches Workbook includes a comprehensive business growth plan for the next 12 weeks that align with your goals and target market. Get the Workbook and implement these strategies to achieve your goals.

Weeks 1 to 12 of the 12 Week Hustle for Coaches Workbook: A Journey to Transformation

Week 1 – Define Your Niche and Target Audience

Week 2 – Create a Compelling Brand Identity

Week 3 – Online Presence

Week 4 – Establish Your Authority

Week 5 – Leverage Social Media

Week 6 – Offer a Discovery Session

Week 7 – Offer Group Coaching

Week 8 - Build Client Testimonials and Referrals

Week 9 - Expand Your Network and Grow Your Community

Week 10 - Develop Strategic Partnerships and Collaboration

Week 11 - Invest in Personal and Professional Development

Week 12 – Evaluate and Refine Your Business Strategies

Step 3 – Coaching Business Strategy - Identify Your Target Market:

In Week 1 of the 12 Week Hustle for Coaches you will identify your target market and clearly define your ideal coaching clients. Understand their needs, pain points, and aspirations. This will help you tailor your marketing and coaching strategies to attract and serve the right clients. Generate buyer personas and conduct market research to gain insights into your target audience.

Knowing and understanding your target audience will also help you design offers that people want.

Step 4 – Coaching Business Strategy - Enhance Your Online Presence

Before you enhance your online presence, in Week 2 of the 12 Week Hustle for Coaches you will build a strong personal brand that aligns with your coaching niche.

In Week 3 of the 12 Week Hustle for Coaches you will optimize your online presence to establish yourself as a thought leader in your coaching niche. Ensure your website is professional, user-friendly, and optimized for conversions. Optimize your website for search engines to increase visibility.

Engage with your audience through regular blog posts, social media updates, or live video sessions.

Step 5 – Coaching Business Strategy - Showcase Your Expertise and Value

Demonstrate your expertise and the value you offer as a coach while establishing your authority.

Week 4 – 5 is about outlining the marketing strategies and tactics you will employ to attract and convert clients. Determine the channels and platforms you will use to promote your coaching services, such as social media, email marketing, content creation, or networking events.

Leverage social media platforms such as Pinterest, email marketing, search engine optimization (SEO), or paid advertising to reach your audience.

Start creating compelling content, such as blog posts, videos, or podcasts, that educates and inspires your target audience.

You will also plan your lead generation activities, client acquisition strategies, and revenue projections.

Offer free resources, such as eBooks or webinars, to showcase your knowledge and attract potential clients.

Execute strategic marketing campaigns within the 12-week period to raise awareness of your coaching services and attract clients.

12 Week Hustle for Coaches

Step 6 – Coaching Business Strategy – Craft Irresistible Coaching Offers

Create targeted messaging and compelling offers that resonate with your target market in weeks 6 and 7 of the 12 Week Hustle for Coaches. Design offers that not only resonate with your target audience but also showcase the true value of your coaching services.

Develop a free or low-cost discovery session for you and your potential client to get to know each other in week 6. You want your discovery sessions to leave a lasting impact and drive conversion.

In week 7, establish your group coaching to help more clients and grow your coaching business.

Elevate your coaching business with offers that speak directly to your clients' aspirations and secure their commitment to their transformative journey.

You can quickly setup products to sell your products and services through ConvertKit Commerce to easily sell via email. 

Step 7 – Coaching Business Strategy - Provide Exceptional Client Experiences

Deliver exceptional coaching experiences to your clients to foster satisfaction and referrals. Focus on providing personalized coaching sessions, tailored to your clients' unique needs and goals. Establish a feedback loop to continuously improve your coaching methods. Implement systems and processes to ensure smooth client onboarding, communication, and progress tracking. A satisfied client is more likely to become a brand advocate and refer others to your coaching services.

In Week 8 of the 12 Week Hustle for Coaches you will create strategies for automating testimonials and referrals.

Create a process to share testimonials and success stories from past clients to build credibility.

Step 8 – Coaching Business Strategy – Expand Your Reach and Tribe

Expand your network and grow your community in week 9 of the 12 Week Hustle for Coaches. Create strategies for networking events and actively participate in relevant online communities and forums to showcase your expertise and engage with potential clients.

In week 10 of the 12 Week Hustle for Coaches, develop strategic partnerships and collaboration. Create a strategy that leads to profitable partnerships, continuous opportunities, and long-lasting relationships.

Step 9 – Coaching Business Strategy – Continuous Learning and Growth

Invest in your own professional development as a coach in Week 11 of the 12 Week Hustle for Coaches. Create a system to continuously learn and expand your skills and knowledge. Stay updated with the latest coaching trends, tools, techniques and insights and best practices. The more you invest in yourself, the better equipped you'll be to serve your clients and drive business growth.

Step 10 – Coaching Business Strategy – Evaluate and Adjust Your Strategies

Learn to regularly evaluate the effectiveness of your business growth strategies and adjust as needed in Week 12 of the 12 Week Hustle for Coaches.

Start monitoring key metrics and analyzing the outcomes of your marketing campaigns to identify areas for improvement. Experiment with new strategies and tactics to optimize your results. Be open to feedback and adapt your approach based on client feedback and market dynamics.

While the 12 Week Hustle for Coaches provides a structured framework for short-term goals, it's essential to maintain momentum and focus on long-term growth. Cultivate a mindset of continuous improvement and commit to implementing the strategies and lessons learned beyond the 12-week period. Embrace the power of the 12 Week Year to lay the foundation for sustainable growth in your coaching business.

The 12 Week Hustle for Coaches empowers coaches to accelerate their business growth and achieve remarkable results within a condensed timeframe. Use the workbook to maximize the impact of your coaching business. Embrace the power of the 12 Week Year and witness your coaching business thrive, fueling your professional success and making a positive impact on your clients' lives.

12 Week Year - Strategy Planning

12 Week Hustle


12 Week Hustle for Coaches

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