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So many businesses are running year to year with same level they started with. They rarely hit their sales goals but are comfortable with just making enough. Two reasons why many businesses fail to grow is that they neglect marketing.

1. They don't have a plan

Many businesses are so focused on the day-to-day, keeping the business afloat or servicing the clients they do have they don't take the time to grow and bring in new business. 

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I remember talking to a business owner that lost their biggest client. That client brought in 70% of the revenue. They thought they would have to close shop because they didn't have any prospects and didn't have a marketing plan.

 2. They don't take action

Inaction is the death of any business. There are some businesses that do plan but then they don't execute the plan. They forget, get too busy running the business or get caught up in life Without taking action every single day to grow your business, inaction will cause your business to become stagnant. Clients will disappear, your sales funnel will be empty, and your revenue will dip to zero in a heartbeat.

Here are 7 ways to increase your sales with a marketing plan.

How to Increase Sales with a Marketing Plan

Strategic Marketing

All your promotions start with a plan. 

Start with your high level marketing plan for the year:

Annual Business Planner: 12 Month Marketing Planner

Then plan your promotions and content - social media, email and blog using quarterly/monthly planners: Q1, Q2, Q3, Q4

Learn how to plan and execute:

Create The Best Offer

Before you start marketing make sure what you offer is your best.  No one wants to buy a half assed product. Not only that, you will feel bad about trying to get people to buy it because you will not feel honest or good about it. Be honest and authentic in your offers. Whether it's a product or service ensure that it solves problems for your audience in a way that no one else can. Create offers you will be proud of and it will show in your marketing. 

Create offers that your potential clients want. Get to know your target audience. How do they want their information presented? What are the hot topics in their industry? What struggles do they have every day? The simplest way to know what they want is to simply ask them.

Focus on the Solution You Provide

When creating your marketing plan you always want to have the problem, solution and your client avatar front and centre.  Every piece of content you create from the blog posts you write, the sales pages that you create, to social media posts and anything between -  everything is designed to promote the solutions the product provides. If you can remember to focus on solutions, you’ll write heartfelt promotional materials about each product or service and make a connection with your target audience. 

It's not just about the solution it's also about understanding your target audience. Building a client avatar is paramount to your marketing plan. Who are they? likes and dislikes? where can you find them?

Nurture Your Clients

Email is the easiest way to stay in touch with clients and leads to let them know about your new offerings or to recommend an affiliate. Social email gurus will say email is dead but you always wan to drive leads to your email list.

The biggest reason you want to grow your email list is because you own it. If social media crashes like Meta (formerly Facebook) crashes for a day like it did on October 4, 2021 (Facebook and all it's apps were down - Messenger, Instagram, WhatsApp and others) how can you reach your followers and fans? If they make it more so that you have to pay to play, are you prepared to do that?

With email you can get your clients to buy again and again. You can also convert your subscribers/leads to buyers. 

Yesterday's Price Is Not Today's Price

Get into the habit of evaluating and raising your rates. Every quarter do an inventory of your offers. When was your last rate increase? Are your prices competitive with the current market? Can your ideal client still afford your new rates? Be confident that your expertise is worth that new rate.

Repackage and Repurpose

With a quarterly inventory of your offers, you also want to look at ways to repackage and repurpose. Don’t reinvent the wheel. Simply take your older content – books, programs, blog posts, etc. – and create new bundles or create an entirely new product. Always strive to develop evergreen content and offers that would require the minimum effort to update. 

Sell to Your Clients Again and Again

Your marketing plan should include a funnel that takes your client up a ladder to continue to buy from you. It's easier to sell to someone that has already bought from you. When creating your offers ask yourself these two questions?

1. How can I bring my client to expert level? For example, I know that once I teach someone to master Pinterest they will want to learn how to master other social media.

2. What else do they need? For example, I know that someone that wants to learn to develop their own courses will also want to learn how to have a successful launch.

People buy from those they know, like, and trust, so open up that old client list and create an exclusive offer just for them. Make the offer exclusive and time-sensitive to get quick action results.

Lastly Focus on Customer Service

There are two types of business that I see a lot of in the online marketing space.

1. Those that focus on churn. They bring in new clients as fast as they lose them. They do have a marketing plan and know how to work it. What they don't have is repeat clients, client loyalty and client referrals. 

2. The other companies don't make client service a priority. Client/customer service is not consistent and it's haphazard. Clients leave with not feeling like they mattered and are less likely to refer. 

Don't be these types of business owners. 

You will never please everyone but you should try your best. Inevitably clients will contact you with questions or refund requests so be prepared to answer these requests in a timely manner. Your business should have policies on how to handle returns, refunds, general inquires and disgruntled clients. Stick to your rules about refunds and returns but never disregard or disrespect a client. Negative online reviews are easier to find than positive ones.

While the 2023 Business Planner: 12 Month Marketing Plan is a top level strategic planner that helps you plan what to do and when month-to-month. Your 12 month calendar will outline all your programs, content, and promotions listed along with the action steps necessary to produce it all.

It can be overwhelming when it comes time to implement and manage all the steps. To make taking action easier you want to break them down into smaller actionable steps and the quarterly planner is best to help you create action steps that are easy to follow with helpful ideas as well.

Annual Business Planner

12 Month Marketing Planner

Start Planning Your Year Now!

12 Month Marketing Planner

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Dwainia


Dwainia Grey empowers the Empowerpreneur ™ to use online marketing to successfully reach their preferred client.


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