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Are you giving your mailing list too many options? Are you promoting too much?

How do you feel when you have to make a decision and are faced with many options. 

I have to be honest if I did not use the same brand of natural toothpaste I would be overwhelmed with the options. Whitening vs brightening, spearmint vs mint, brand vs brand, and so on. Too many options make it harder instead of easier to make a decision.

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Well this is how your mailing list feels when you try to promote too many things at once. Instead of buying everything you share, they buy nothing. You’re left wondering what you did wrong. You personally made sure each offer was a good one. 

how to know if you are promoting. too much

Here are some tips for email promoting:

Focus on 1 Offer per Email

If you’re going to promote a product and get the maximum number of sales, it won’t happen if you use a scattergun approach. You want to be intentional with your promotions. That means making one offer at a time.

I normally choose a window of 3-7 days to promote one product at a time and use the 2023 Marketing Planner to map out the big promotions for the year.

Schedule Your Promotions

As you create amazing resources for your community, it can be tempting to share them all at once. Maybe you’re about to release your flagship course and you want to launch your podcast at the same time. Doing too much at once though can make it hard to give each project the attention and promotion it deserves.

Not only can doing too much overwhelm your list, it can also overwhelm your affiliates. If you’re releasing too many products at once, they won’t know what to promote. This can cripple your affiliate program and make getting the word out about your projects even harder.  

How to Handle Multiple Promos

If you must mention more than one promotion, don’t be lazy about it. Tell subscribers it’s important that you share both opportunities. A lazy approach is to say, “Here’s Jane's new product and don’t forget about my webinar tonight.” 

Instead, try a different approach. You might say, “Tonight is my webinar. It’s about (topic). Before I let you go, here’s something you might want to check out.” Then introduce Jane and her new product. 

Most Empowerpreneurs see better results when they focus their messages. Be sure to include a clear call to action like, “buy this social media course now” or “listen to the first episode of my podcast”. Doing this will increase your conversion rates and prevents your subscribers from feeling frustrated by too many options.

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Dwainia


Dwainia Grey empowers the Empowerpreneur ™ to use online marketing to successfully reach their preferred client.


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