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In the aftermath of the rush of captivating an audience with words, there are the three biggest speaker mistakes. These are crucial yet frequently overlooked steps – feedback, evaluation, and follow-up.

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Each stage and online platform offer speakers a chance to inspire, educate, and connect with their audiences. Speakers then neglect the post engagement tasks. Feedback, evaluation and follow up are often cast aside in the flurry of presentations, engagements, and booking the next gig.

You will learn how to get and use feedback to improve your engagements.

You will uncover the untapped potential you hold in refining your craft with routine evaluations.

You will also discover the missed opportunity of developing meaningful connections with follow up.

The Three Biggest Speaker Mistakes

Speaker Mistake 1 – Speakers Don’t Get Feedback and Reviews Post-Engagement

Seek feedback from event organizers, attendees, or colleagues who witnessed your presentation.

Request honest and constructive feedback on various aspects of your performance, including speech delivery, content relevance, and audience engagement.

Pay attention to online reviews or social media mentions related to your speaking engagement. Monitor platforms such as LinkedIn, Twitter, or event-specific forums for feedback and testimonials from attendees or event organizers.

Here are 11 Steps to Get Feedback

1. Customize Feedback Requests - Custom feedback requests to different stakeholders, including event organizers, attendees, and fellow speakers. Customize the questions based on their role and perspective, ensuring that the feedback is relevant and actionable.

2. Use a Structured Approach - Provide a structured framework or questionnaire for feedback, covering aspects such as speech content, delivery, audience engagement, and overall impact. This ensures that feedback is comprehensive and covers all relevant aspects of the presentation.

3. Ask Specific Questions - Pose specific questions to elicit targeted feedback on different elements of your presentation. For example, inquire about the clarity of your message, the relevance of your content, the effectiveness of your delivery, and the level of audience engagement.

4. Encourage Honest Feedback - Create a safe and open environment for feedback, encouraging honesty and constructive criticism. Assure respondents that their feedback will be kept confidential and used solely for the purpose of improvement.

5. Offer Multiple Feedback Channels - Provide multiple channels for feedback, including online or paper surveys, email inquiries, or one-on-one discussions. This allows respondents to choose the method that is most convenient and comfortable for them.

6. Offer an Incentive to Give Feedback – Create a specific opt-in related to the presentation that they can get on completion of the survey.

7. Follow Up Promptly - Follow up promptly with respondents to thank them for their feedback and acknowledge any suggestions or insights provided. Demonstrate your commitment to continuous improvement by taking action on the feedback received.

8. Analyze and Reflect - Analyze the feedback received from event organizers and attendees. Identify common themes, patterns, and areas for improvement. Reflect on the feedback with an open mind, acknowledging both strengths and areas for growth.

9. Create an Action Plan - Based on the feedback received, create an action plan outlining specific steps to address areas for improvement. Set measurable goals and timelines for implementing changes and measuring progress.

10. Seek Clarification if Needed - If feedback is unclear or ambiguous, don't hesitate to seek clarification from the respondent. Schedule follow-up discussions or meetings to delve deeper into specific points or suggestions.

11. Express Gratitude - Express gratitude to respondents for taking the time to provide feedback and for their valuable insights. This is another opportunity to offer a freebie.

Feedback will allow you to make targeted improvements to enhance your engagements.

Post-Presentation Audience Surveys

Distribute surveys to audience members after the presentation to gather feedback on various aspects.

Use rating scales, open-ended questions, and multiple-choice questions to gather qualitative and quantitative feedback.

For Content and Delivery - Include questions about clarity of message, effectiveness of delivery, relevance of content, and overall impact on the audience.

For Audience Engagement - Include questions about their level of engagement, interest, and interaction during the presentation.

For Audience Conversion - Gather feedback on their level of interest, intent to take action, and likelihood of converting. Include questions about their willingness to engage further with you or your business, such as signing up for future events or subscribing to a newsletter.

For Technical Issues - Include questions about any technical issues experienced during the presentation and their impact on the overall experience.

Soliciting audience feedback is a great way to add them to your email list. I create a survey that includes a check box for opt-in to my list.

Sample Audience Feedback Questions

When gathering feedback from event attendees, ask a range of questions to understand their perspective on the presentation and their overall experience at the engagement.

1. Overall Impressions

On a scale of 1 to 10, how would you rate the presentation?

What were your overall impressions of the presentation?

2. Content and Relevance

Did you find the content of the presentation relevant and valuable?

Were the topics covered in the presentation aligned with your interests and expectations?

3. Engagement and Delivery

Did you find the speaker engaging and effective in delivering the presentation?

How well did the speaker maintain your attention throughout the presentation?

4. Clarity and Understanding

Was the information presented in a clear and understandable manner?

Were there any concepts or ideas presented that were difficult to grasp?

5. Audience Interaction

Did you feel encouraged to participate or ask questions during the presentation?

Were there any interactive elements or audience engagement activities that you enjoyed?

6. Takeaways and Insights

What were the key takeaways or insights you gained from the presentation?

Did the presentation inspire you to take any specific actions or follow up on any topics discussed?

7. Relevance to Goals or Challenges

Did the presentation address any specific challenges or goals you are currently facing?

How relevant do you feel the presentation content was to your professional or personal objectives?

8. Suggestions for Improvement

Are there any areas where you believe the presentation could be improved?

Do you have any suggestions or recommendations for the speaker to enhance future presentations?

9. Overall Event Experience

How would you rate your overall experience at the event?

Did the presentation contribute positively to your overall experience at the event?

10. Likelihood to Attend Again

 Would you attend another presentation by this speaker in the future?

 Would you recommend this speaker to others based on their presentation?

By asking attendees these targeted questions, you can gather valuable feedback on you presentation and its impact on the audience. The feedback will help you refine your skills and tailor future presentations to better meet the needs and expectations of your audience.

Peer Feedback

Invite fellow speakers, mentors, or colleagues in attendance to observe the presentation and provide feedback.

Peer feedback is a great way to build your speaking network. By interacting with peers at the event it opens the path to other opportunities.

For Content and Delivery - Ask for their observations and insights on your delivery style, message clarity, audience engagement, and overall effectiveness. Encourage constructive criticism and suggestions for improvement based on their perspective as fellow speakers or industry professionals.

For Audience Engagement - Encourage them to assess audience behavior, participation, and responsiveness during the presentation. Seek their observations and insights on the effectiveness of interactive elements or audience engagement techniques.

Sample Peer Feedback Questions

1. Overall Impressions

What were your overall impressions of my presentation?

Did you find the presentation engaging and effective in delivering the message?

2. Content and Delivery

How well did the content of the presentation resonate with the audience?

Did you find the delivery style and tone appropriate for the subject matter?

3. Engagement and Interaction

Were there any specific elements of the presentation that stood out in terms of audience engagement?

How effective were the interactive elements or audience participation activities?

4. Clarity and Structure

Did the presentation flow logically and cohesively from start to finish?

Were there any areas where the message could have been clearer or more concise?

5. Audience Response

How would you describe the audience's response to the presentation?

Did you notice any particular moments or insights that resonated strongly with the audience?

6. Strengths and Weaknesses

What do you believe were the strengths of the presentation?

Were there any areas where you think the presentation could have been improved?

7. Presentation Style

How would you describe the speaker's presentation style and delivery?

Were there any aspects of the speaker's demeanor or presence that contributed positively to the presentation?

8. Personal Insights

What were your personal takeaways or insights from the presentation?

Did the presentation inspire any new ideas or perspectives for you?

9. Suggestions for Improvement

Are there any specific suggestions or recommendations you have for the speaker to enhance future presentations?

How do you think the speaker could further develop their presentation skills or delivery style?

10. Collaboration Opportunities

Are there any potential opportunities for collaboration or joint presentations in the future?

How do you think the speaker could contribute to or benefit from collaboration with other speakers?

By asking peers these targeted questions, you can identify strengths, areas for improvement, and opportunities for growth in your presentation skills and delivery style.

Event Organizer Feedback

Request feedback from event organizers or conference planners who hosted the presentation. Inquire about their impressions of your performance, audience response, and alignment with event objectives. Gather insights on logistical aspects, such as timing, AV setup, and adherence to event guidelines.

For Audience Engagement - Inquire about their observations of audience behavior, participation in interactive activities, and overall level of engagement. Gather insights on audience reactions, questions asked, and any notable moments of engagement.

Sample Event Organizer Feedback Questions

1. Logistics and Planning

Did I adhere to the allocated time slot for my presentation?

Were there any technical or logistical issues encountered during my presentation?

Did I communicate effectively with event staff and adhere to event guidelines and protocols?

Did the event meet your expectations in terms of attendance, engagement, and overall success?

2. Speaker Performance

How would you rate the effectiveness of my presentation in meeting the objectives of the event?

Did my presentation align with the theme and goals of the event?

Were there any aspects of my presentation that stood out positively or areas for improvement?

3. Audience Engagement

What was the audience response to my presentation? Did they seem engaged and interested?

Were there any interactive elements or audience participation activities that were particularly effective?

Did the audience feedback indicate that my presentation resonated with them?

4. Audience Feedback

Have you received any feedback from attendees specifically mentioning my presentation?

What were the general sentiments or comments expressed by attendees about my presentation?

Were there any specific aspects of my presentation that attendees found particularly valuable or memorable?

5. Suggestions for Improvement

Based on my presentation and performance, do you have any suggestions or recommendations for improvement?

Are there any specific areas where you believe I could enhance my presentation style or content?

How can I better support future events or collaborate with your organization in the future?

6. Overall Satisfaction

On a scale of 1 to 10, how satisfied were you with my participation as a speaker at the event?

Is there anything else you would like to share or discuss regarding my involvement in the event?

Use these insights to make informed decisions and improvements for future engagements.

Social Media Engagement and Monitoring

Encourage attendees to engage with you on social media channels and track the impact of these interactions on audience conversion.

Monitor social media platforms for mentions, comments, direct messages, and reactions related to the presentation.

Monitor for discussions related to the presentation, posts about key insights or takeaways from the presentation.

Look for hashtags, event-specific tags, or mentions of your name to track audience sentiment, feedback, and engagement.

Analyze social media metrics such as likes, shares, and comments to gauge the reach and impact of the presentation.

Gain valuable insights into your performance, audience reception, and achieving your objectives.

This process of reflection and analysis serves as a roadmap for continuous improvement and refinement of your craft, ensuring that each subsequent speaking engagement surpasses the last in impact and effectiveness.

Speaker Mistake 2 – Speakers Don’t Evaluate Post-Engagement

Once the curtains draw on a speaking engagement, the journey doesn't end for a speaker; it merely transitions to a new phase – evaluation. In this critical stage, you can reflect, refine, and learn from your experiences.

Evaluating speaking engagements is crucial as it serves as a reflective tool to assess performance, gather feedback, and improve future engagements.

To measure the effectiveness of your engagements and conduct evaluations you need to set goals. Align your engagements with specific objectives. Clarity in goals minimizes wasted effort and maximizes productivity.

Evaluate Speech Delivery and Content

Reflect on the effectiveness of your delivery, including tone, pace, and body language. Assess whether you maintained a captivating presence on stage and effectively conveyed your message to the audience.

Evaluate the content of your speech. Did it resonate with the audience? Was it relevant, informative, and engaging? Identify areas for improvement in terms of clarity, structure, and storytelling.

You can use various methods to collect feedback in addition to audience feedback, peer feedback and social media monitoring to assess audience engagement and analyze your performance.

Audience Polls and Q&A Sessions - During the presentation, incorporate interactive elements such as polls or Q&A sessions to gauge audience engagement and understanding. Use audience response systems or polling apps to collect real-time feedback on specific aspects of the presentation, such as audience comprehension, interest level, and opinions on key points.

Video Recording and Analysis - Record the presentation using video recording equipment or screen capture software to capture your delivery and content. Review the recording to assess verbal and non-verbal communication, pacing, clarity of message, and audience reactions. Use video analysis tools or software to track specific metrics such as speaking rate, vocal variety, and body language.

Self-Assessment and Reflection - Engage in self-assessment and reflection on your own performance. Critically evaluate your delivery style, message clarity, audience interaction, and overall effectiveness. Identify strengths, weaknesses, and areas for improvement based on your own observations and experiences.

You can gain valuable insights into your performance, audience reception, and areas for improvement. You will be able to make informed decisions and adjustments to enhance your presentations and impact.

Evaluate Audience Engagement

Gauge the level of audience engagement throughout your presentation. Were they attentive and responsive, or did you notice signs of disinterest or distraction? Analyze audience reactions, such as laughter, applause, or nods of agreement, to measure their engagement.

Consider interactive elements incorporated into your presentation, such as Q&A sessions, polls, or audience participation exercises. Assess their effectiveness in forming engagement and interaction with the audience.

To evaluate audience engagement, you can employ various methods in addition to audience feedback, peer feedback and social media monitoring to assess the level of interaction, interest, and participation from the audience.

Audience Response Systems - Utilize audience response systems (ARS) or polling software to collect real-time feedback from the audience during the presentation. Ask interactive questions related to the topic and encourage attendees to respond using their smartphones or handheld devices. Analyze the responses to gauge audience engagement and understanding of key concepts.

Observational Data - Observe audience behavior and reactions during the presentation to assess their level of engagement. Look for signs of active participation, such as nodding, smiling, taking notes, or asking questions. Monitor body language and facial expressions to gauge audience interest and attentiveness.

Post-Presentation Interviews - Conduct post-presentation interviews or focus groups with a sample of audience members to gather qualitative feedback on their level of engagement and interaction during the presentation. Ask about their experience, key takeaways, and any aspects of the presentation that stood out to them.

You can gain valuable insights into capturing and maintaining audience interest and interaction and create a dynamic and engaging experience for attendees.

You will be able to identify strengths, address weaknesses, and enhance your audience engagement strategies.

Evaluate Audience Conversion

Assess the impact of your presentation on audience members. Did it inspire action or provoke thought? Measure audience conversion by analyzing post-event feedback, inquiries, or actions taken by attendees.

Review any specific calls-to-action (CTAs) included in your speech, such as signing up for a newsletter, visiting a website, or booking a consultation. Evaluate the response rate to these CTAs to gauge audience interest and conversion.

Evaluating audience conversion involves assessing the extent that audience members take action as a result of the presentation, such as signing up for a newsletter, requesting more information, making a purchase, or booking a consultation.

Call-to-Action Tracking - Include specific calls-to-action (CTAs) throughout the presentation, such as prompting attendees to visit a website, download a resource, or fill out a contact form. Use trackable links, QR codes, or unique promo codes to monitor the response to each CTA and track the number of conversions generated.

Lead Capture Forms - Integrate lead capture forms or opt-in forms on your website or landing page to capture audience information, such as name, email address, and company details. Encourage attendees to provide their contact information in exchange for access to additional resources, exclusive content, or special offers.

Event-Specific Landing Pages - Create event-specific landing pages or microsites to drive traffic from the presentation to a dedicated conversion page. Monitor the traffic, engagement, and conversion rates on these pages using web analytics tools such as Google Analytics or heatmapping software.

Follow-Up Emails - Send follow-up emails to attendees after the presentation to nurture leads and encourage further engagement. Include personalized messages, relevant content, and targeted CTAs to prompt recipients to take action. Track email open rates, click-through rates, and conversion rates to measure the effectiveness of the follow-up communication. Use an email marketing tool to send and evaluate emails like ConvertKit.

Customer Relationship Management (CRM) Systems - Use CRM software to track and manage audience interactions and conversions over time. Record details of leads generated from the presentation, track their progress through the sales funnel, and measure conversion rates at each stage of the process. Use a CRM system like Ready Sales Pro that also doubles as an email autoresponder.

You can gain valuable insights and achieve measurable results. You will be able to optimize your conversion strategies, improve audience engagement, and maximize the impact of your presentations on your business.

Evaluate Venue and Logistics

Review the venue's facilities and logistics, including sound systems, lighting, seating arrangements, and stage setup. Assess whether these elements contributed to or detracted from the overall experience for both the speaker and the audience.

Evaluate the timing and organization of the event, including scheduling, breaks, and transitions between speakers or segments. Determine whether any logistical challenges impacted the flow or effectiveness of your presentation.

Consider any technical aspects related to your presentation, such as audiovisual equipment, slide decks, or multimedia elements. Evaluate the reliability and effectiveness of these tools in supporting your message and enhancing audience engagement.

Reflect on your proficiency in using presentation technology and whether any technical issues arose during your speech. Identify opportunities to improve your technical skills or streamline the integration of multimedia elements in future presentations.

Observe audience reactions and behaviors during the presentation to identify any signs of technical difficulties or disruptions. Look for cues such as confusion, frustration, or distraction that may indicate problems with audiovisual equipment or presentation software.

Review recordings or recordings of the presentation to assess the quality of audio and video, as well as the performance of presentation slides or multimedia elements. Identify any technical glitches, interruptions, or malfunctions that occurred during the presentation and analyze their impact on the audience's perception and engagement.

Hold a post-event debrief with event organizers, AV technicians, and other stakeholders to discuss technical considerations and identify opportunities for improvement. Discuss lessons learned, best practices, and recommendations for future presentations.

Identify areas for improvement, address potential challenges, and ensure a seamless and successful presentation experience. Learn to minimize the risk of disruptions or technical difficulties.

Personal Reflection

Engage in personal reflection to assess your own satisfaction and fulfillment with the speaking engagement. Consider whether you achieved your personal goals or objectives for the presentation and whether you felt confident and fulfilled in delivering your message.

Identify any areas where you felt particularly successful or encountered challenges during the presentation. Use these insights to improve future speaking engagements and areas for personal growth and development as a speaker.

By evaluating these areas post-engagement, you can gain a holistic understanding of your performance and the overall impact of your presentation. This multifaceted approach to evaluation enables you to identify strengths, address weaknesses, and continuously improve your skills and effectiveness as communicators.

Speaker Mistake 3 – Speakers Don’t Follow Up Post-Engagement

After an event, speakers should engage in various follow-up activities to maintain connections, capitalize on opportunities, and further your speaking business.

1. Send Thank-You Emails - Express gratitude to event organizers, sponsors, and attendees for the opportunity to speak and their participation in the event.

2. Share Content - Provide attendees with additional resources, such as presentation slides, handouts, or supplementary materials related to your speech.

3. Request Feedback - Solicit feedback from event organizers and attendees to gain insights into your performance and identify areas for improvement.

4. Connect on Social Media - Connect with event organizers, fellow speakers, and attendees on social media platforms to maintain relationships and expand your professional network.

5. Update Website and Portfolio - Update your speaker website, landing page, and portfolio with information about the event, including photos, videos, testimonials, and any press coverage or media mentions.

6. Nurture Leads - Follow up with leads generated during the event, such as potential clients, collaborators, or audience members interested in your services or expertise.

7. Offer Continued Support - Provide ongoing support and resources to event organizers, such as promoting future events, contributing content, or offering assistance with event planning.

8. Cultivate Relationships - Build relationships with event organizers, sponsors, and fellow speakers by staying in touch, offering assistance, and exploring potential collaboration opportunities.

9. Request Referrals - Ask satisfied clients or attendees for referrals and recommendations to expand your speaking opportunities and reach new audiences.

10. Plan Future Engagements - Explore opportunities for future speaking engagements, such as submitting proposals for upcoming events, conferences, or industry gatherings.

11. Reflect, Evaluate and Learn - Reflect on your performance and the overall experience of the event, identifying successes, challenges, and lessons learned to inform your future speaking engagements.

12. Follow-Up Surveys - Send post-event surveys to gather feedback from attendees about their experience, your presentation, and any suggestions for improvement.

Proactively follow-up to strengthen relationships, build credibility, and position yourself for future speaking opportunities.

Consistent and thoughtful follow-up demonstrates professionalism, raises trust, and maximizes the impact of your presence beyond the confines of the engagement.

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Dwainia


Dwainia Grey empowers the Empowerpreneur ™ to use online marketing to successfully reach their preferred client.


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