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Establish a captivating online presence is vital for public speakers. Creating a speaker website is an integral step in establishing a professional online presence and expanding your reach as a public speaker. Imagine a website that encapsulates your essence as a speaker—the charisma, expertise, and passion for your craft.

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A well-designed website can serve as your virtual business card, showcasing your expertise, speaking topics, testimonials, and upcoming events.

Build Your Speaker Website or Page: Elevate Your Speaker Brand

9 Steps to Build Your Speaker Website

Here are the steps to build an engaging and conversion-focused speaker website.

Step 1 - Domain and Hosting

Before diving into website creation, you'll need a domain name (your website's address) and web hosting. Choose a domain name that reflects your brand or your name as a speaker.

I use Namecheap to register domains. You can get a free domain when you sign up for Bluehost.

Next, select a reliable web hosting provider like Bluehost, SiteGround, or HostGator.

Here is how to set up your Bluehost account.

Follow these steps to setup your blog on Bluehost.

Step 2.

Select your Bluehost plan

Select your plan. I recommend that beginning bloggers get the basic plan. Click “Select” to choose your plan.

Step 3.

Select your domain name.

Type in your domain name in the left box and then click “next” to start the registration process.
If you already own a domain name and want to use it for your blog, type your existing domain in the right box and then click “next”. Only use the right box if you have previously paid to register a domain!

Step 4.

Create your Bluehost account

Create your account

Step 5.

Choose your Bluehost package details.

You will also need to choose your hosting package and options. Every BlueHost account plan has everything you need to get your blog up and running in minutes, including a free custom domain name, easy WordPress installation, web hosting, and custom email addresses

Step 6.

Complete Bluehost Setup by making a payment.

Fill out your billing details on the registration page.

Install WordPress on your hosting account—it's a popular platform that powers numerous websites.

Step 2 - Install Thrive Themes

Use Thrive Themes, a suite of tools designed for WordPress that enables you to construct an online platform that resonates with your audience. From captivating homepage layouts to seamless navigation, Thrive Themes allows for intuitive customization through its Thrive Architect and Theme Builder plugins.

I used Thrive Themes to design this website and many more. Check out my Thrive Themes Review.

Once WordPress is set up, log in to your WordPress dashboard. Go to "Plugins" -> "Add New" and search for "Thrive Themes." Install and activate both the Thrive Architect and Thrive Theme Builder plugins. These tools will enable you to design your website with ease.

Step 3 - Choose a Theme

Thrive Theme Builder allows you to create your custom theme or use pre-designed themes. Navigate to "Appearance" -> "Themes" and click on "Thrive Dashboard." Explore the available themes and select one that aligns with your branding and offers the layout you prefer.

Step 4 -Customize Your Website

Thrive Architect simplifies the process of customizing your site. Click on "Thrive Dashboard" -> "Thrive Architect" -> "Templates" to access a range of pre-built templates. Choose a homepage layout that suits your style and edit it using the drag-and-drop editor.

4 Key Elements to Include on Your Speaker Home Page

  • Hero Section - Include a captivating hero section with a professional, high-resolution image of yourself that reflects your personality and brand.
  • Introduction - A brief, attention-grabbing bio highlighting your expertise and unique selling points.
  • Call-to-Action (CTA) - Encourage visitors to take action—whether it's booking you for an event, subscribing to your newsletter, or exploring your speaking topics.

7 Must Have Pages for Your Speaker Website

A speaker website serves as your digital calling card and should effectively showcase your expertise, personality, and speaking abilities.

To create an impactful speaker website, consider including the following essential pages in addition to your home page:

1. About Page
  • Personal Story - Share your journey, experiences, and what motivates you as a speaker.
  • Expertise - Highlight your areas of expertise, speaking style, and the value you bring to audiences. Include what makes you a compelling speaker.
  • Testimonials - Include testimonials from past clients, event organizers, or attendees to build credibility.
  • Media - Include professional photos and any media coverage.
2. Events/Calendar
  • Upcoming Events - Display a calendar or list of your scheduled speaking engagements or events.
  • Booking Information - Make it easy for event organizers to inquire about your availability and booking details.
3. Contact Page
  • Contact Information - Provide multiple contact options—such as a contact form, email address, phone number, and links to social media profiles.
  • Booking Inquiry Form - Include a dedicated form for event organizers to inquire about your availability and speaking fees.
4. Media Kit/Press Page
  • Press Mentions - Highlight any media coverage, interviews, or press releases related to your speaking engagements.
  • Media Kit - Provide downloadable resources like high-resolution images, bio, and promotional materials for event organizers.

Get the Speaker Media Kit Planner. 

5. Testimonials and Social Proof
  • Client Testimonials - Incorporate testimonials from satisfied clients or audience members to build trust.
  • Social Media Integration - Link to your social media profiles to encourage visitors to follow you for updates and engagement.
6. Blog

Share valuable insights, articles, or blog posts related to your speaking topics to demonstrate your knowledge and expertise.

Regularly update your blog to keep visitors engaged and showcase your ongoing contributions to your field.

A blog is great for SEO, use organic search and make it easy for event organizers to find you. Search engines love a consistently updated blog that provides valuable content.

7. Speaker Pages by Topic

Create dedicated pages highlighting the topics you speak on, with descriptions, testimonials, and video snippets of your talks.

These pages are also great if you want to incorporate speaking into an existing website.

With these must have pages on your speaker website, you can effectively showcase your expertise, engage your audience, and attract speaking opportunities.

Tailor your content and design to reflect your unique style and brand, making your website an inviting and informative hub for event organizers and audience members alike.

7 Features to Include on Your Speaker Pages

Spotlight your expertise with dedicated speaker topic pages. These pages are an invaluable source and showcases the depth of your knowledge.

Engage your audience with in-depth descriptions, captivating testimonials, and snippets of your electrifying talks. Thrive Architect makes it easy for each feature to stand out and match your branding and style.

Include information that engages visitors and convinces event organizers and potential clients of your expertise.

Showcase previous speaking engagements, conferences, or events you've participated in.

1. Topic Overview Section

  • Title and Introduction - Clearly state the topic or theme of the page and include an introduction.
  • Description - Offer a detailed description of the topic, its significance, and why it matters to your audience. Explain how your approach or perspective sets you apart in delivering this content.
  • Benefits - Highlight the key benefits and takeaways that attendees can expect from your talk on this topic.

2. Subtopics or Key Points

Breakdown the content by dividing the topic into subtopics or key points that you typically cover in your presentation. Provide a brief overview of each subtopic to give visitors a clear understanding of the content's depth.

3. Testimonials and Social Proof

  • Client Testimonials - Incorporate testimonials specific to this topic. Quotes from past clients or event organizers highlighting the impact of your talk on this subject can greatly influence potential clients.
  • Case Studies - If available, include case studies or success stories related to this topic to demonstrate real-world results.

4. Video Snippets or Demonstrations

  • Video or Clips - Include snippets or full recordings of your speeches to give visitors a preview of your speaking style. Embed video snippets of your talks related to this topic. Highlight impactful moments, engaging segments, or excerpts that showcase your expertise.
  • Demonstrations - Consider including short demonstrations or practical examples that offer a glimpse into the depth and effectiveness of your presentations on this topic.

5. Call-to-Action (CTA)

Provide a clear call-to-action prompting visitors to inquire about booking you for an event on this specific topic. Include a contact form or a direct link to your booking inquiry page.

6. Additional Resources

  • Related Blog Posts or Articles - Link to relevant blog posts or articles you've written on this topic. This not only provides additional value but also establishes your authority and expertise.
  • Downloadable Materials - Offer downloadable resources such as PDF summaries, infographics, or supplementary materials that complement the topic.

7. Visual Enhancement

Incorporate high-quality images, infographics, or diagrams related to the topic to visually enhance the page and aid in conveying complex information effectively.

Use speaker pages to showcase your expertise and provide visitors with valuable insights into what they can expect from your presentations.

These pages serve as compelling resources for event organizers or potential clients seeking a speaker on specific subjects.

Step 5 – Optimize Your Speaker Website for Conversion

Use Thrive Architect with Thrive Leads to optimize your website for conversions.

Strategically place CTAs throughout your site, encouraging visitors to contact you, subscribe to your newsletter, book your services, follow you on social media or opt-in to receive free content.

Incorporate lead magnets to grow your email list. Offer a free resource related to your speaking topics in exchange for visitors' email addresses.

11 Irresistible Lead Magnets for Your Speaker Website

Offer your visitors a treasure trove of additional value via lead magnets—an array of resources strategically designed to entice your visitors to subscribe.

From thought-provoking e-books to video snippets of your riveting presentations, these upgrades, available across your website, serve as magnets for engagement and lead generation.

Lead Magnets help you grow your email list and establish credibility.

1. E-book or Whitepaper - Offer an in-depth guide, e-book, or whitepaper related to your speaking topics. It could be a comprehensive resource providing insights, tips, or strategies that complement your expertise.

2. Resource List or Toolkit - Create a curated list of tools, books, or resources relevant to your speaking niche. This can be a compilation of recommended resources that your audience would find valuable.

3. Checklist or Worksheet - Provide a downloadable checklist, worksheet, or template that assists your audience in implementing the knowledge gained from your speeches. For instance, a checklist for blogging or a worksheet for content planning strategies.

4. Exclusive Video or Webinar - Offer access to an exclusive video series or webinar covering advanced topics or providing additional insights beyond what's available publicly.

5. Slide Decks or Presentation Materials - Share slide decks or presentation materials from your past speaking engagements. These resources can be valuable for individuals seeking deeper insights into your expertise.

6. Case Studies or Success Stories - Provide case studies or success stories illustrating how your speaking engagements have positively impacted individuals or organizations. Real-life examples can showcase your effectiveness as a speaker.

7. Mini-Course or Email Series - Create a short email course or series delivering bite-sized lessons or tips over a few days or weeks, focusing on a specific aspect of your speaking topics.

8. Audio Recordings or Podcast Episodes - Offer exclusive audio content, such as recordings of your talks, interviews, or podcast episodes where you share insights related to your expertise.

9. Quizzes or Assessments - Develop a quiz or assessment related to your speaking topics. It could help visitors understand their strengths or areas for improvement within the subject matter. Check out the website quiz.

10. Exclusive Interviews or Expert Roundups - Compile exclusive interviews with industry experts or conduct a roundup featuring insights from multiple authorities in your field.

11. Templates or Scripts - Provide downloadable templates, scripts, or outlines related to your topic, such as the coach swipe files.

When creating lead magnets, ensure they align with your speaking topics and audience interests. Promote these offerings across your website, especially on relevant pages, blog posts, or through pop-ups, encouraging visitors to subscribe in exchange for the valuable resources you're providing.

Also, consider creating content upgrades which are lead magnets specific to the blog post.

These lead magnets not only help build your email list but also establish your authority and provide additional value to your audience.

Step 6 – Ensure Your Speaker Website is Mobile Friendly

Ensure your website is mobile-responsive for seamless viewing on various devices. Verify your website looks great and functions smoothly on mobile devices. Thrive Themes are mobile-responsive by default, but it's wise to preview your site on various devices.

Step 7 – Search Engine Optimize (SEO) Every page Of Your Speaker Website

Optimize your content for search engines. Use relevant keywords, write descriptive meta titles and descriptions, and optimize image alt tags to improve search engine visibility.

You can use SEO plugins like Rank Math to assist with on-page optimization.

Step 8 - Testing and Launching

Before launching your site, thoroughly test all functionalities, forms, and links to ensure they work flawlessly. Get feedback from friends and colleagues to make any necessary improvements.

Step 9 - Maintenance and Updates

Regularly update your website, plugins, and themes to ensure optimal performance and security.

Monitor visitor analytics using tools like Google Analytics to understand user behavior and make data-driven improvements.

Creating a speaker website with Thrive Themes allows you to showcase your expertise effectively and professionally. With a visually appealing design, compelling content, and optimized features, your website can attract more speaking opportunities and engagement.

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Dwainia


Dwainia Grey empowers the Empowerpreneur ™ to use online marketing to successfully reach their preferred client.


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