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Targeted speaker landing pages combined with email marketing is a large part of securing speaking engagements and building your speaker brand. Investing in building your speaker brand and platform is not just a luxury but a necessity for anyone looking to thrive in the speaking industry.

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A strong speaker brand not only distinguishes you from the crowd but also establishes your credibility, expertise, and authority in your field. Event organizers and conference planners seek speakers who have a compelling brand presence and a track record of delivering impactful presentations.

Harness the power of targeted landing pages to expand your reach, engage with your audience, and attract lucrative speaking opportunities.

Build a High-Converting Speaker Landing Page: From Clicks to Bookings

Step 1 - Build Your Speaker Brand and Platform

Defining your brand identity is the foundational step in building a strong speaker brand.

Start by identifying what sets you apart from other speakers and what message you want to convey to your audience. Clarify your brand identity to create a compelling narrative that resonates with your target audience and distinguishes you as a speaker of choice.

Create Your Speaker Website or Section to Attract Speaking Engagements

Your speaker website serves as your digital storefront and central hub for showcasing your brand and expertise.

If you don’t already have a website, invest in creating a visually appealing and user-friendly website that highlights your speaking services, topics, testimonials, and contact information.

Be sure to include a professional headshot, a brief bio, and a list of past speaking engagements to provide visitors with a comprehensive overview of your credentials and experience.

Use Social Media to Attract Speaking Engagements

Social media platforms offer powerful tools for expanding your reach and engaging with your audience. Optimize your social media profiles on platforms such as LinkedIn, Twitter, and Facebook to reflect your speaker brand and attract followers.

Share valuable content, engage in conversations, and participate in relevant industry groups to position yourself as a thought leader and expert in your field.

Establish Yourself as A Credible Authority to Attract Speaking Engagements

To establish yourself as a credible authority requires consistently producing high-quality content that demonstrates your expertise and insights. Write blog posts and whitepapers on topics relevant to your niche and share them across your website and social media channels.

Seek opportunities to guest post on industry blogs, contribute to publications, and participate in podcasts to expand your reach and enhance your credibility as a speaker.

Create Your Speaker Media Kit to Promote Yourself

Create a speaker media to position yourself as a sought-after expert in your field.

Your media kit serves as a resource that provides event organizers, conference planners, and potential clients with essential information about your speaking services, expertise, and accomplishments.

By presenting your expertise and credentials in a polished and professional manner, you can instill confidence in potential clients and increase your chances of securing speaking opportunities.

Ready to take your speaking career to the next level? Grab the Speaker Media Kit today and start building your brand with confidence.

Create Your Speaker Reel to Attract Speaking Engagements

Create a speaker reel or portfolio highlighting past engagements. A speaker reel or portfolio is a visual representation of your speaking style, expertise, and accomplishments. Compile video clips or recordings of your past speaking engagements to showcase your presentation skills, stage presence, and audience interaction. Include highlights from diverse speaking engagements, such as keynote presentations, panel discussions, or workshops, to demonstrate your versatility and range as a speaker.

Use Social Proof to Attract Speaking Engagements

Secure testimonials and endorsements from previous clients or event organizers. Testimonials and endorsements provide social proof of your credibility and effectiveness as a speaker.

Reach out to past clients, event organizers, or audience members and request feedback or testimonials about their experience working with you. Display these testimonials prominently on your website and marketing materials to build trust and confidence among potential clients and event organizers.

Also consider seeking endorsements from industry influencers or thought leaders to further validate your expertise and reputation as a speaker.

Step 2 - Design Compelling Speaker Landing Pages to Book Speaking Engagements

Landing pages can serve as powerful tools for booking speaking engagements and converting visitors into leads or clients. Design landing pages specifically dedicated to booking speaking engagements, providing clear information, and compelling reasons why event organizers should hire you as a speaker.

Use Your Speaker Landing Page to Target Specific Audiences

Tailor your landing pages to specific speaking topics or industries to cater to the unique needs and interests of different audience segments. Rather than presenting a generic message to all visitors, create dedicated landing pages for each of your key speaking topics or target industries. 

  • Customize the content, imagery, and messaging of each landing page to resonate with the preferences and pain points of your intended audience.
  • Highlight your expertise in the respective topic or industry, showcase relevant case studies or success stories, and provide compelling reasons why you are the ideal speaker for their event or conference.
  • By creating targeted landing pages, you can demonstrate your relevance and credibility to specific audience segments and increase the likelihood of capturing their interest and converting them into leads or booking engagements.
  • Personalization is a powerful strategy for enhancing the effectiveness of your landing pages and engaging with your audience on a deeper level. Use insights and segmentation to personalize your landing pages based on the needs, interests, and preferences of your audience.
  • Create copy that speaks directly to the concerns or challenges faced by different audience segments.
  • Use tools like website analytics, CRM data, or marketing automation platforms to gather insights and create personalized experiences.

By personalizing your landing pages, you can demonstrate empathy and relevance to your audience, increase engagement and drive conversions.

Write Compelling Copy to Attract Speaking Engagements

Craft persuasive copy to capture the attention of visitors and compel them to take action.

  • Start by clearly articulating the value of your speaking services and the benefits attendees will gain from hearing you speak.
  • Use concise and compelling language to communicate your expertise, experience, and unique perspective on your chosen topics.
  • Highlight key points such as your expertise, credentials, success stories, and the specific problems or challenges you can help solve for your audience.
  • Include testimonials or endorsements from previous clients or attendees.
  • Integrate persuasive language and calls-to-action (CTAs) that encourage visitors to learn more, book you for an event, or subscribe to your email list.
  • Include a simple and intuitive booking form or inquiry button that allows visitors to express interest in hiring you for their event.

Offer incentives or special offers for booking engagements through your landing page, such as discounted rates or additional services.

Use Opt-in Forms to Capture Grow Your List

Opt-in forms are powerful tools for capturing visitor information and converting website traffic into leads. I use and recommend Thrive Leads.

Read my Thrive Leads review here.

Strategically place opt-in forms on your landing pages and website to encourage visitors to provide their contact information in exchange for valuable content or updates.

  • Keep your opt-in forms simple and user-friendly and ask for essential information such as name and email address.
  • Consider using pop-up forms, slide-in forms, or embedded forms to maximize visibility and engagement.

When building an opt-in form with Thrive Leads you have 10 different basic options. The different types of opt-ins that you can easily build are listed below:

  1. ThriveBox - ThriveBox is a popup with an unblockable overlay. This opt-in is shown above your content and requires customer interaction before continuing on to your website. It is very attention-grabbing but can frustrate some customers.
  2. Sticky Ribbon - The Sticky Ribbon is a form that is displayed at a top of the website and stays there even as the customer scrolls down the page so that it is always visible.
  3. In-Line Forms - The in-line form can be inserted in your content, posts, or pages, or wherever you like with a shortcode. If you prefer to display it at the bottom of posts, you have the option to automatically display it there.
  4. 2-Step Opt-In Form - Like the ThriveBox, the 2-Step Opt-in Form requires the customer to click a button or link before the popup is displayed with the opt-in form.
  5. Slide-In Form - The slide-in form is another attention-grabber in that it will automatically slide into view from a corner. It’s a little less intrusive than the ThriveBox popup.
  6. Opt-in Widget - With the opt-in widget you can add any opt-in form to your WordPress sidebar or widget area.
  7. Screen Filler Overlay - When a customer views your website, the screen filler opt-in will immediately cover your site so the customer cannot ignore the opt-in form. They can either complete the opt-in by entering their information or close the overlay to continue onto the website.
  8. Content Lock - Content Lock allows you to hide content behind an opt-in form. The customer will only get access to that content by completing the opt-in form.
  9. Scroll Mat - Scroll mat is like the Screen Filler Overlay, expect that it slides in from the top of the page and pushes your content down the page instead of completely covering the content. The user will be able to scroll down to see your content.
  10. Multiple Choice Forms - With this type of opt-in you can ask your customers questions before they opt-tin.

Customize your opt-in forms to align with your branding and messaging. Use compelling copy and design elements to entice visitors to subscribe.

Make Your Landing Page Pop with Visuals to Attract Speaking Engagements

Include visually appealing elements to capture visitors' attention and create a memorable user experience.

  • Use high-quality images or videos that showcase your speaking engagements, stage presence, and interaction with audiences.
  • You can easily create eye-catching graphics, promotional banners, or social media posts that showcase your speaking topics and expertise using Canva.
  • You can also use Canva to create visually appealing graphics that complements your text such as attention-grabbing headers, callout boxes, or testimonials, that reinforce your messaging and engage visitors.
  • Take advantage of Canva's video editing tools to create engaging video clips or highlight reels that provide a glimpse into your speaking style and presentation content.

Enhance the visual appeal of your landing pages and effectively communicate your message to your audience, ultimately driving engagement and conversions.

Test your landing page on various devices to ensure it looks and functions correctly on mobile. Optimize the layout and design for a seamless user experience across all devices.

Conduct A/B testing to compare different elements and variations of your landing page. Analyze performance metrics such as conversion rate and bounce rate to identify areas for improvement.

By optimizing your landing pages for booking speaking engagements, you can streamline the lead generation and conversion process, making it easy for event organizers to discover and hire you for their events.

Design Your Speaker Landing Page with Thrive Themes

Thrive Themes offers a range of customizable templates specifically designed for creating high-converting landing pages.

As a speaker, you can leverage these templates to craft a landing page that effectively showcases your expertise, topics, and speaking style.

Begin by selecting a template that aligns with your branding and goals, then customize it to suit your unique needs. Edit the template to include your branding elements such as logo, colors, and fonts. Customize the layout and structure to highlight your speaking topics, expertise, and testimonials.

Incorporate compelling headline and copy that highlights your speaking services, list of speaking topics, testimonials from past clients, and any special offers or incentives you're providing.

Use engaging visuals, such as professional photos or videos of you speaking and engaging with audiences. Use visuals to capture visitors' attention, to break up text, make the page visually appealing and reinforce your message.

10 Elements to Include on Your Speaker Landing Page

1. Headline: A clear and attention-grabbing headline that communicates the benefit of your speaking services.

2. Bio: A brief overview of your background, expertise, and qualifications as a speaker.

3. Speaking Topics: A list of topics or themes you cover in your presentations, workshops, or keynotes.

4. Testimonials and Endorsements: Social proof from past clients, event organizers, or audience members endorsing your speaking abilities.

5. Visuals: High-quality images or videos that showcase you speaking or engaging with audiences.

6. Call-to-Action (CTA): A prominent button or link that prompts visitors to take the desired action (e.g., booking you for an event, subscribing to your email list).

7. Opt-in or Booking Form: A form for visitors to submit their contact information in exchange for valuable content or updates. Also consider a booking form to book an appointment to discuss a speaking opportunity.

8. Contact Information: Your contact details (e.g., email address, phone number) for inquiries or bookings.

9. Visual Social Proof: Logos or badges of organizations you've spoken for or affiliations that add credibility to your brand.

10. Additional Resources: Links to downloadable resources, articles, or blog posts related to your speaking topics for further engagement.

With Thrive Themes' intuitive drag-and-drop editor, you can easily add these elements to maximize conversions.

Connect Your Speaker Landing Page to ConvertKit or Other Email Marketing Provider

Once you've designed your speaker landing page, it's essential to integrate it with ConvertKit or your email marketing provider to seamlessly capture leads and nurture relationships.

ConvertKit offers seamless integration with Thrive Themes, allowing you to sync your landing page directly with your ConvertKit account.

Set up a customized opt-in form on your landing page using Thrive Themes' built-in form builder, then configure it to send subscriber data directly to ConvertKit.

This integration ensures that every lead captured through your landing page is automatically added to your ConvertKit email list, enabling you to initiate targeted nurture campaigns and follow-up sequences.

You could also integrate your Ready Sales Pro booking form into your landing page.

Step 3 – Build Your Speaker Contacts Email List

Implement lead generation tactics to attract event organizers, conference planners, and professional associations.

In addition to opt-ins, leverage partnerships and collaborations with complementary businesses or organizations to expand your reach and attract new subscribers.

Offer Valuable Free Resources or Content Upgrades

Incentivize visitors to opt-in to your email list to increase conversion rates and generate quality leads.

Start by creating compelling opt-in incentives specifically tailored to the needs and interests of stakeholders.

Offer valuable resources, such as industry reports, event planning guides, or exclusive access to speaker-related content, that address their pain points and provide solutions.

Offer valuable incentives such as free resources, content upgrades, or exclusive access to premium content in exchange for subscribing to your email list.

Consider creating lead magnets such as e-books, guides, checklists, or video tutorials that provide actionable insights or solutions to common challenges faced by your target audience.

Promote these incentives through targeted campaigns on your website, social media channels, and networking events frequented by event organizers and industry professionals.

Incorporate lead capture forms on your landing pages and blog posts to make it easy for stakeholders to subscribe and join your email list.

Clearly communicate the value and benefits of subscribing and motivate visitors to take action.

Build a targeted email list of engaged leads interested in your speaking services.

By implementing lead generation tactics that resonate with event organizers, conference planners, and professional associations, you can attract quality subscribers who are interested in your speaking services and eager to engage with your content.

Step 4 – Use Email Marketing to Nurture Speaking Relationships

With your landing page connected to ConvertKit, you can now create a nurture campaign designed to engage and convert leads into speaking engagements.

Segment your speaker contacts into their own list where you can provide ongoing value to your speaking contacts through informative content and promote your speaking offers. You can further segment by interests and engagement levels.

Create a content strategy that addresses the needs, interests, and pain points of these stakeholders and delivers actionable insights and practical advice.

Develop a series of automated email sequences that provide value to your subscribers while subtly promoting your speaking services. Share industry trends, best practices, case studies, and success stories that demonstrate your expertise and credibility as a speaker. Tailor your content to the specific challenges and opportunities faced by event organizers and industry professionals, providing solutions and strategies that help them achieve their goals.

Consider crafting a welcome email that introduces yourself and your expertise, followed by a series of educational emails that share insights, tips, and resources related to your speaking topics.

Incorporate personalization and segmentation to tailor your emails to the specific interests and needs of your subscribers.

Include compelling CTAs in your emails, inviting subscribers to book a consultation, inquire about speaking engagements, or download additional resources.

Encourage feedback and interaction from your stakeholders, inviting them to participate in surveys, polls, or Q&A sessions to foster dialogue and collaboration.

By nurturing relationships through targeted email campaigns, you can build trust and credibility with event organizers, conference planners, and professional associations. Position yourself as a valuable resource and trusted partner for their speaking needs and increase the likelihood of securing speaking engagements in the future.

Ultimately, the goal of nurturing relationships with event organizers, conference planners, and professional associations is to convert them into clients and book speaking gigs.

Once you have established trust and credibility with these stakeholders through ongoing value-driven content, it's important to proactively promote your speaking services and encourage them to book you for their events.

Showcase your expertise and speaking topics through targeted email campaigns, highlighting your past speaking engagements, testimonials, and success stories.

Offer special promotions or incentives for booking speaking gigs through your email list, such as discounted rates or exclusive packages.

Use personalized outreach tactics, such as one-on-one email conversations or phone calls, to engage with event organizers and conference planners directly and discuss their specific event needs and objectives.

By leveraging your email list to promote your speaking services and engage with event organizers, conference planners, and professional associations, you can increase your chances of booking speaking gigs and growing your speaking business.

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Dwainia


Dwainia Grey empowers the Empowerpreneur ™ to use online marketing to successfully reach their preferred client.


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