Pinterest is one of the fastest ways to increase traffic to your website and starting Pinterest engagement from your website is a way to exponentially increase that number.
Pinterest currently has 450 million monthly active users and what makes Pinterest marketing a powerful strategy is that users have a “shopping mindset”. In other words, unlike other social networks such as Facebook and Twitter, Pinterest users tend to browse with the intent of buying.
Pinterest has changed the way many people shop. It allows you to virtually walk through many stores, see what you like, create a wish list of sorts (Save Pin to your Pinterest Board) or buy now.
- 2 billion searches are made every month on Pinterest.
- And 87% of pinners bought something because of Pinterest.
The most effective Pinterest strategy starts with Pinnable website and one that promotes Pinterest engagement.
Your Pinterest popularity factors in the pins from your website, engagement and engagement rate.
What is Pinterest Engagement Rate? - It is the percentage of your Pins with at least one Repin. Ideally, you want all of your Pins to be Repinned at least once, so the closer you can get to 100%, the better.
You can use your website to increase your engagement rate.
Pinterest Marketing Series
Read more to learn how to use Pinterest to increase traffic, subscribers and sales:
1. Start with a Well Designed Website
A well designed website not only means a pretty attractive website. A good website is one that:
- Is super clear who the audience is
- Matches your brand
- Provides valuable information
- Is search engine optimized
- Conveys what the benefits / what you offer in 3 seconds
- Enables Rich Pins on your website (this includes extra information on the pin itself for example recipes, apps, movies and articles)
2. Create Awesome Content
The next step is creating awesome content. Create content your audience wants. Use research to provide answers on your blog.
By providing valuable content you will never go wrong.
Also include opt-ins and content upgrades to grow your email list.
3. Search Engine Optimize Your Website
As you create awesome content optimize it for search engines. Use keywords and keyword phrases:
- meta description
- image name and image file name
- through out the post
4. Create Pinnable Images
Focus on creating at least one Pinnable image for every blog post on your website. I recommend a minimum of 5 pins per a blog post with a different headline and description.
Optimize the Pin title and description with keywords and phrases your target audience searches for on Pinterest. According to Pinterest, helpful pins receive 30% more engagement.
Your pin description should entice the pinner to click through to your blog and explain what the pin is about. n
Pins should also be actionable and include a call to action in the description. Using phrases like, “check out…” or “click to find out more” can generate an increase in engagement.
Use Tailwind Create to create awesome pinnable images that grab the reader's attention. Include the following on the image to make it clickable:
- Text – Add a title of the image or the title of your blog post, product, or article. Tell a story with your overlay to help pinners understand what they are looking at. Use bold fonts that are easy to read and contrasting colors to make the text stand out.
- Branding - create pins with similar text, colors, and branding styles but we’ve found over the past few months that Pinterest wants you to be more creative. Try a few different styles of pins. We recommend making your watermark your branding, but don’t be afraid to try new things.
- Website URL – Include your website’s URL so they know who the pin belongs to
You can quickly create 5 images for one blog post:
- Collage Image – Take two images from your website and create a collage with the title in the center.
- Turn a Square Image into a Pinnable Image –Sometimes you need to turn a square image into a pinnable image. This is simple to do. Just add a background and text to make the image the ideal size for Pinterest. This is perfect for pinning Etsy shop images and smaller images.
- Round Up Pinnable Images – Create round up images quickly using four images. Add a title to the center and you’re viola you're done!
- Video Pin - Video Pins thrive when it comes to standing out from the crowd. They automatically start playing on your desktop when they’re halfway on the screen and get more engagement than standard pins.
- Story Pin - Once Pinterest gives your business access to Pinterest Story Pins, take advantage of the new feature as soon as possible.
- Be consistent and Pin daily using a scheduler like Tailwind
5. Add a Pinterest "Pin It" Button to Your Website
A simple way to make the website even more Pinterest friendly is by adding the ‘Pin It’ button. The Pinterest Save button (previously known as a Pin It button) is an add-on that helps people save your content to their boards without leaving your website.
Save button = more of your content on Pinterest = boosted impressions and clicks to your site.
The recommended way of adding a Save button on your website is to use the official Pinterest widget builder. This ensures your button gets automatic updates and you see the results in your Pinterest analytics.
There are two types of Save buttons you can add to your site: automatic (clickable Pinterest logo will appear on every image on your site) and hover (the Pinterest logo only appears on images when you hover over them) buttons.
Use the Pinterest widget builder here to customize the look and functionality of your button, then add the code to your website.
To next level Pinterest engagement on your website try Tasty Pins. Tasty Pins (which is what I use) is a standalone plugin specializing in Pinterest images optimization.
Tasty Pins includes the recommended save button code, which means that it’s always up to date with Pinterest’s best practices. If you have TP, you don’t need to install the button separately. Tasty Pins also comes with a built-in ability to disable saving certain images on your websites.
6. Add a Pinterest Follow Button
Use the Pinterest Follow button that encourages your website visitors to follow your account and displays your latest Pins. It encourages website visitors to check out your Pinterest page and follow you.
The Pinterest Follow Button can help drive more pin engagement. To get the most of this button, install it in the most important places on your website like the header, footer, side bar, etc. (see mine on the sidebar of my Pinterest posts) You could also add it at the end of blog posts and include a call to action which asks people to follow you on Pinterest.
7. Add Profile Widget
The most common way to include a Pinterest widget is to use the profile or board widgets. The profile widget shows your latest pin activity.
The profile widget is another widget that can be found on the widget builder page. It does the same job as the Pinterest Follow Button, i.e. drive website traffic to your Pinterest page. When people click on it they visit your website. It should also be more effective than the follow button as it is bigger and displays up to 30 of your latest pins which makes it very attractive. You don’t have to always use the one created by Pinterest. You can also create a custom one to display your latest pins.
8. Add Board Widget
Board widget displays 30 of the latest pins from a board of your choice. The board widget is great if you want to display the content of your brand board or just a specific board related to your niche.
Embed Relevant Pins from your profile within your blog content. You can use the Pin or Board widget to add your Pinterest content.
9. Update Content
On a monthly basis review content and update.
You can update content on your blog posts by adding new stats, content upgrades, or expanding on the topic.
Not only do you want to update content you want to consistently create fresh pins for Pinterest:
- Pin Titles – The title of the pin does not have to match the title used on your website. Create fresh pins using various titles.
- Video, Story and Static Pins – We highly recommend sharing all 3 types of pins – video, story, and static pins. Static pins are doing great and probably the #1 driver for click through rate but the accounts that are doing story pins and video pins alongside their static pins are actually getting the most engagement.
Start using your website to increase your Pinterest engagement.