Podcasts are an excellent way to share your message with the world. But creating a podcast is just one part of the equation. To grow your audience and reach more people, you need to promote your podcast on social media.

Create A Social Media Strategy to Promote Your Podcast

Before you start promoting your podcast on social media, you need to create a social media strategy.

• Determine which platforms you will use.
• Who is your target audience is?
• How often you will post?
• What is your podcast social media objective?
• Is your objective to get more subscribers? Expand your reach? Sell an offer? Knowing your objective will ensure that your social media promotion is consistent and effective.

Whether you're a seasoned podcaster or just starting out on your podcasting journey, one thing remains clear: social media is a game-changer.  

Don't underestimate the impact that a social media strategy can bring to your podcasting journey. It's not just a tool; it's a bridge to your audience and a key to podcasting success.

Share A Snippet of Your Podcast on Social Media

One of the most effective ways to promote your podcast on social media is by sharing a snippet of your podcast. This could be a teaser of an upcoming episode or an interesting quote from a previous episode. Share this snippet on your social media platforms with a link to the full episode.

After you have put in the hard work to record and produce an engaging episode, and now it's time to share a tantalizing teaser to pique your audience's curiosity. Use Later, a powerful scheduling tool that can be a game-changer for podcasters. With Later, you can plan and schedule your podcast teasers and snippets with precision, ensuring they drop at the optimal moment to captivate your audience. This not only helps you build anticipation but also gives you the freedom to focus on creating great content while Later takes care of the rest. Say goodbye to the stress of last-minute posts and hello to a more organized and strategic approach to promoting your podcast. Discover how Later can elevate your podcasting game and help you reach a wider and more engaged audience with your teasers.

Create Visually Appealing Podcast Graphics for Social Media 

Create visually appealing graphics that feature your podcast logo or an image related to your podcast. Use a tool like Canva to create eye-catching graphics to grab the attention of potential listeners.

Here are 7 elements to include in your podcast graphics:

• Podcast title and logo - Make sure your podcast's title and logo are prominently displayed in the graphic.
• Brand colors and fonts - Use your podcast's brand colors and fonts to maintain consistency across all graphics and establish brand recognition.
• Episode title and number - If you're promoting a specific episode, include the episode title and number in the graphic.
• Guest name and photo - If you have a guest on the episode, include their name and photo in the graphic to give it a personal touch.
• Brief summary - Include a short summary or teaser of the episode to give potential listeners an idea of what to expect.
• Call-to-action - Encourage listeners to tune in by including a call-to-action, such as "Listen now on [insert platform]."
• Imagery - Use relevant imagery or graphics that tie into the theme or topic of the episode to make the graphic more visually appealing.
• Pinnable Images - Create shareable and pinnable pins with Tailwind Create for Pinterest. Not only can you schedule your pins through Tailwind you can also expand your reach with Tailwind Communities. 

Make sure your graphics are optimized for each social media platform's sizing requirements to ensure they display properly. Also, include your podcast's social media handles so listeners can easily follow and engage with your content.

20 Hashtags to Promote Your Podcast on Social Media

Hashtags are a powerful tool for promoting your podcast on social media. Use relevant hashtags to reach a wider audience. Research popular hashtags in your niche and use them in your social media posts.

Here are 20 general hashtags to promote your podcast:

Certainly, here are 20 hashtags that can be useful for podcasters to increase their reach and engagement on social media:

1. #PodcastLife

2. #PodcastersUnite

3. #PodcastCommunity

4. #PodcastJourney

5. #PodcastersOfIG

6. #PodcastTips

7. #PodcastInspiration

8. #PodcastersConnect

9. #PodcastSuccess

10. #PodcastHost

11. #PodcastWisdom

12. #PodcastWorld

13. #PodcastMagic

14. #PodcastAudience

15. #PodcastMindset

16. #PodcastGrowth

17. #PodcastCreators

18. #PodcastAwareness

19. #PodcastPromotion

20. #PodcastEmpire

These hashtags can help podcasters tap into relevant conversations and connect with a wider audience on social media platforms.

Collaborate With Other Podcasters on Social Media

Collaborating with other podcasters is a great way to promote your podcast on social media. Reach out to other podcasters in your niche and ask if they would be interested in promoting your podcast. You can return the favor by promoting their podcast on your social media platforms. Collaborate with other podcasters on giveaways and other promotions. You can also collaborate by being a guest on their podcast and vice versa.

Engage With Your Audience on Social Media to Promote Your Podcast

Podcasting isn't just about recording and uploading audio content; it's also about building a thriving community of engaged listeners. Engaging with your audience on social media is key to promoting your podcast. Podcast engagement goes beyond the airwaves, and platforms like Twitter, Instagram, Facebook, and even TikTok can be powerful tools for fostering a sense of community around your podcast.

By using powerful social media platforms strategically, you can connect with your audience on a more personal level, share behind-the-scenes insights, and solicit feedback and questions for upcoming episodes.  

Be active on social media and respond to comments and messages, in addition to asking your audience for feedback. This will help build a community around your podcast and increase engagement.

Social media allows you to have ongoing conversations, build brand recognition, and turn passive listeners into active, loyal community members who eagerly anticipate your next episode. It's not just about talking at your audience; it's about engaging with them and making them feel like they're part of something special.

Don't underestimate the power of social media in building a podcast community that thrives and grows with each episode.

Share Behind-The-Scenes Content on Social Media to Promote Your Podcast

Sharing behind-the-scenes content on social media is a great way to promote your podcast and give your audience a sneak peek into what goes into creating your episodes. Share photos or videos of your recording process or your podcast setup. This will give your audience a glimpse into your world and make your podcast more relatable.

Sharing behind-the-scenes content is a great way to promote your podcast.

Here are 10 ideas for behind-the-scenes content to share:

1. Photos of your recording set-up, including microphones, headphones, and any other equipment you use.

2. Screenshots of your editing software or recording software.

3. Photos or videos of you recording, editing, or preparing for an episode.

4. Bloopers or outtakes from your recordings.

5. Sneak peeks of upcoming episodes, such as teaser clips or photos from the recording process.

6. Interviews with guests, both during and after the recording process.

7. Share stories of how you come up with episode ideas or how you plan and organize your content.

8. Provide a tour of your recording space or studio.

9. Share your creative process, such as how you choose your guests or topics, or how you structure your episodes.

10. Behind-the-scenes photos or videos of your podcast-related events or meetups.

Showing behind-the-scenes content helps to humanize your podcast and create a more personal connection with your audience. You will appear more personable and authentic. It can also be a fun and engaging way to promote your podcast on social media.

Promoting your podcast on social media is essential to growing your audience.